Filorga: An Ingredient-Centric Brand with Precise Positioning & Omnichannel Operation
Filorga has not rushed to apply on each channel from the beginning. We just want to mutually benefit with each […]
News
Sold out in China, Estee Lauder Remained Popular Among Chinese Consumers
The inventory of Estee Lauder’s eye creams in China were sold out by Chinese consumers so that Estee Lauder has to transfer stock globally to ship from stock around the world to China.
Elizabeth Arden Turning the Tables and Competing in Chinese market.
The change of brand made it suffer a long period of tough. But a series of combinations is what helped Elizabeth Arden to turn the tables.
Despite Hot Sales of Shu Uemura, Failed Ingredients for Several Times
In April of this year, shu uemura Loose Powder M Natural (weight 1.5 kg) was not allowed to enter China.
Shiseido will Put Forward Investment in Chinese Market for Good Performance
Shiseido is a famous Japanese cosmetic brand, which adheres to the philosophy of “100 years of craftsmanship, born to beauty”. The name of Shiseido is derived from the Chinese I Ching, which refers to praise the virtues of the earth to nurture new life and create new values”. That also reflects the brand image of Shiseido.
Chanel Swallows Its Pride to Start Tmall Online Store for More Growth in Chinese Market
In the Chinese market, Chanel, which has been on the opposite side of the third-party e-commerce platform, seems to have turned around its decision. It have had to make changes to cater more to the preferences of Chinese Gen-Z consumers.
What is 5D Hyaluronic Acid of QuadHA ? Why Consumers Chose QuadHA Instead of La Mer?
QuadHA enjoys all of the technology that other brands have but the technology of 5D Hyaluronic Acid is unique to QuadHA.
“Meridian” Guerlain Moved from Greenwich to China
The Chinese market has become a must-have place for luxury. Laurent Boillot, president and CEO of Guerlain France, once joked that “meridian” Guerlain had been moved from Greenwich, England, to China.
YSL’s First Perfume Flagship Store Debuted in Shanghai Especially to Extend Chinese Market
YSL returned to China in 2013 and its lipstick products quickly became popular and gained a large number of Chinese fans. On June 1, 2020, YSL opened the world’s first perfume-themed flagship store in Shanghai.
Safeguard, No. 1 Soap in China, Fined for False Advertising
Safeguard, which has been using “germ removal” as its successful marketing in the Chinese market, was fined $30,900,000 by its parent company P&G for deceiving and misleading consumers in August 2021.
