During the reporting period, revenue from skincare products reached 20.50 billion yuan, a year-on-year increase of 12.13%.
Yesterday (August 28th), BTN released its half-year financial report for the year 2023. During the reporting period, the company achieved operating revenue of 23.68 billion yuan ($3.25 billion), a year-on-year increase of 15.52%. The net profit attributable to shareholders of the listed company was 450 million yuan ($61.75 million), a year-on-year increase of 13.91%. The net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was 374 million yuan ($51.32 million), a year-on-year increase of 5.14%. The basic earnings per share were 1.06 yuan ($0.15).
In terms of product performance, during the reporting period, revenue from skincare products reached 20.5 billion yuan ($2.81 billion), a year-on-year increase of 12.13%, with a gross profit margin of 74.73%. Revenue from medical devices reached 2.78 billion yuan ($381.5 million), a year-on-year increase of 54.286%, with a gross profit margin of 82.19%. During the 618 shopping festival this year, the brand, Winona, ranked 9th in Tmall’s beauty industry, 1st in Vipshop’s Chinese domestic beauty brands, and 3rd in JD.com Chinese domestic beauty brand rankings, with a total sales revenue across all channels exceeding 900 million yuan ($123.5 million).
In terms of sales channels, offline channel sales achieved operating revenue of 6.15 billion yuan ($843.9 million), accounting for approximately 26.08% of the main business revenue. Among them, the OTC distribution channel sales model achieved a revenue of 2.96 billion yuan ($406.2 million), accounting for approximately 12.53% of the main business revenue. Online channel sales achieved operating revenue of 17.43 billion yuan ($2.39 billion), accounting for 73.92% of the main business revenue.
Guo Zhenyu, Chairman of BTN, stated, “Today, BTN is already one of the leading companies in the Chinese cosmetics industry. Winona positioning has evolved from sensitive to sensitive plus. BTN has also transitioned from managing single brands to managing multiple brands.”
