Recently, according to the 16th China Internet Big Data Ceremony, which released the list of the top 50 influential internet anchors in terms of income-generating ability in China, the top spot goes to Xiaoyangge with an annual net income of 3.2123 billion yuan ($447.6 million), followed by Xinba in second place with 3.0553 billion yuan ($425.7 million). These are the only two anchors with annual net incomes exceeding 3 billion yuan ($418 million).
Li Jiaqi, known as the “Number One Taobao Live Streamer,” ranks third with an annual net income of 2.2725 billion yuan ($316.6 million), while the team of Xinba’s Dandan ranks fourth with an annual net income of 1.9864 billion yuan ($276.8 million). Looking at the net income amounts, there is a sharp decline after the top five. Dong Yuhui, who ranks sixth, has an annual net income of 523.6 million yuan ($72.96 million).
Of note, according to CHAILEEDO data, DoraDosun, which topped the December eye care brand rankings on Kwai with a GMV of 112 million yuan, has its founder Li Haizhen also on the list, ranking 18th with an annual net income of 169.9 million yuan ($23.67 million). Another popular skincare brand on Kuaishou, Dinessr, founded by Mao Qiqi, ranks 38th with an annual income of 86.2 million yuan ($12 million).
