On March 26th, Suzhou MISIFU Cosmetics Co., Ltd (hereinafter referred to as “MISIFU”) released its annual performance report for 2023. The report showed that MISIFU’s revenue in 2023 was 152 million yuan, a year-on-year decrease of 0.98%. The net profit attributable to shareholders of the listed company was 25.4447 million yuan, a year-on-year decrease of 5.41%.
The financial report pointed out that the negative revenue growth was mainly due to a 60.2% increase in accounts receivable balance at the end of the period compared to the same period of the previous year, which was attributed to the company’s expansion of channel construction and providing customers with payment term support.
MISIFU stated that during the reporting period, the company closely focused on the overall development strategy spared no effort to achieve the operating objectives set at the beginning of the year, implemented precise measures to assist operations, continuously enhanced core competitiveness, and promoted the steady development of the enterprise.
Public information shows that Suzhou MISIFU Cosmetics Co., Ltd. is a company rooted in Jiangnan culture, focusing on cosmetics research, design, production, and sales. The company’s products cover skincare, makeup, masks, etc., with over 300 individual items and more than 10 series of sets, comprehensively meeting the needs of consumer groups of various ages and skin types.





