On December 4, media reports highlighted that from November 25 to December 1, data from TikTok’s weekly beauty sales rankings in Southeast Asia showed that INTO YOU’s “Travel Pouch Lip Mud” made its debut on Vietnam’s TikTok beauty sales weekly chart.
It is reported that this lip mud product was launched on June 14, 2024, priced at 47,600₫ ($1.88), with a commission rate of 2%. Unlike the jar packaging used in China, this version features a travel pouch design, with each pouch containing 1g of product. The packaging is fully labeled in Vietnamese. The product’s inclusion in the sales rankings is primarily due to a recent sales peak, with 3,431 units sold on November 30 alone, generating sales of 163 million ₫ ($6416).
The Chinese beauty brand INTO YOU was founded on December 31, 2019. Leveraging its unique market insights, product innovation, and marketing strategies, the brand has carved out a niche in the beauty industry and successfully introduced its “lip mud” product, distinct from existing lip makeup products on the market, establishing itself as a new benchmark in the “guochao” (Chinese trend) beauty segment. INTO YOU aims to create unique and self-expressive makeup looks for women through color and fun experiences, emphasizing female empowerment, respect for individuality, and exploration of unlimited potential. In 2023, INTO YOU was also honored with the Tmall Gold Makeup Award for “Rising Star Brand of the Year.”
