According to media reports, recently, Suzhou Fanxin Yunnian Cosmetics Co., Ltd. (hereinafter referred to as “Fanxin Yunnian”) announced the completion of a pre-Series A financing round worth tens of millions of yuan for its perfume brand, INSIDEFLOW. The funding was exclusively provided by Changsai Fund.
Public information indicates that Vanxin Yun Nian was established in 2023 and is committed to creating a Chinese cultural fragrance experience that aligns with the contemporary context. Currently, the company’s INSIDEFLOW brand e-commerce platform offers two perfumeswith prices ranging from 100 to 300 yuan for a 30ml bottle.
It is reported that the INSIDEFLOW brand has entered into a strategic partnership with the world’s top fragrance company, Kildwick. It has also established long-term stable collaborations with distributors in more than 20 countries, with a market share of over 50% in the fragrance market in the Netherlands.
INSIDEFLOW founder Yang Jie expressed, “We hope to reach the top position among Chinese domestic brands, but we will also pursue the infectiousness and impact brought by solid content.”
In addition, Yang Jie revealed the future plans for INSIDEFLOW in the coming years. The primary goal is to achieve sales of 100 million yuan ($13.83 million) in 2024 and reach approximately 500 million yuan ($69.17 million) within three years. She looks forward to deepening exchanges with excellent companies in the industry chain, investment institutions, and investors, and seizing the opportunity to win in the category’s growth rate.
