A brand can remain prosperous for a long time, not only by continuously occupying the minds of generation after generation of consumers but also by creating star products that can withstand the test of the market. As the ace in the hole for anti-aging under the Pechoin brand, the first generation of Pechoin Frame Youth Cream focused on research into aging of Oriental women’s skin and became a popular anti-aging product highly favored by consumers as soon as it was launched.
It has been reported that on August 12th, Pechoin held the 2024 launch event for the new product, the 2nd generation of Youth Active Repairing Anti-aging Face Cream, with the theme “Instantly diminish wrinkles, just look at this frame” in Shanghai. This marks the first update and iteration of this star anti-aging product after more than four years since the release of the first generation of the Frame Youth Cream by Pechoin.
So, what sets apart the second generation of Pechoin’s Youth Active Repairing Anti-aging Face Cream?
Teaming up with Wang Yibo, the second generation of Pechoin Youth Active Repairing Anti-aging Face Cream is here.
Innovation inherits Pechoin’s vitality as a brand powered by technology and “natural herbs,” striving towards a century of dreams. Looking at the scene of this event, drawing inspiration from the rejuvenated Youth Active Repairing Anti-aging Face Cream, the overall spatial design continues the brand’s classic green tones, using simple and elegant lines to create an immersive product experience space.
The spiritual stronghold area set outside, with its classic bottle bodies forming a “collagen ball” composition, serves as a finishing touch where refined shapes and iconic logo designs perfectly interpret the brand elements, fully showcasing the aesthetic posture of the brand’s Eastern technology. Immersing consumers in a youthful and fashionable atmosphere, they experience the rejuvenating new skin experience brought by the new second generation of “Youth Active Repairing Anti-aging Face Cream.”
If high-quality products are the best advertisement for a brand, then good brand ambassadors not only make excellent products memorable but also further strengthen brand influence. In 2024, it marks the 5th year of collaboration between Pechoin and brand ambassador Wang Yibo. During this time, the modest and hardworking Wang Yibo has already become a powerful actor.
Similarly, from the first generation to the second generation, Pechoin continues to lead the anti-aging skincare market with the solid strength of its products. According to the brand, the Pechoin Youth Active Repairing Anti-aging Face Cream has long been a top-selling product on Tmall’s anti-wrinkle cream rankings, highly praised and repurchased, earning a stellar reputation among consumers. At this new product launch event, Pechoin’s brand ambassador Wang Yibo was present to support the second generation of Youth Active Repairing Anti-aging Face Cream by Pechoin and participated in the unboxing ceremony with the brand.
In addition, Pechoin arranged interactive sessions at the event where Wang Yibo engaged warmly with fans, not only sharing recent work and life details but also interacting closely with the audience through challenges like the “Emerald Challenge” and the “Speed Challenge” rapid-fire Q&A games. This move ignited not only consumers’ enthusiasm for the new product but also showcased the efficacy of the new product to consumers in a comprehensive and multi-dimensional way.
Similarly, leading beauty trends through innovation is a strong testament to Pechoin’s continuous brand evolution and sustained market recognition. At the event, Shao Qian, Chief Brand Officer of Shanghai Pechoin Group, stated, “As a pioneer in Chinese beauty brands, over the past nearly a century, Pechoin has continuously crafted brilliant chapters: We have been voted the ‘Consumers’ First Choice Skincare Brand’ in China by Kantar for seven consecutive years; in Brand Finance’s global rankings, we have been listed as one of the ‘World’s Most Valuable Cosmetics and Personal Care Brands’ for five consecutive years. We will continue to deepen our roots and lead Chinese beauty brands towards the center stage of the world.”
Accurately addressing the anti-aging needs, advocating a 37% rapid wrinkle reduction in 1 hour.
In recent years, despite the cosmetics market gradually stabilizing from high growth, the anti-aging track has stirred up a wave of heat. According to CHAILEEDO, the annual average growth rate of the anti-aging market from 2017 to 2022 exceeded 10%. By this estimation, the skincare anti-aging market in China is expected to reach 154 billion RMB in 2024. However, although the current demand for anti-aging among consumers continues to rise, due to the long-term adoption and recognition of foreign anti-aging concepts in the domestic market, the anti-aging needs of the Chinese people have long been overlooked by the market.
In fact, the younger generation in China is more sensitive to the topic of anti-aging, especially the demand to combat early signs of aging. On Xiaohongshu (Little Red Book), there are over 2.43 million posts about “anti-aging.” CBNData shows that post-90s consumers have surpassed post-80s and post-85s in spending on “anti-aging” products, becoming the largest online consumer group for anti-aging. As the saying goes, “practice makes perfect.” Different from many brands that focus solely on ingredients and concentrations for anti-aging, Pechoin has always focused on herbal skincare and research on Eastern skin types to create targeted high-efficiency products.
Over the past decade, Pechoin has conducted continuous tracking with the Beijing Technology and Business University on the aging process of the skin of Eastern women, collecting samples from over 5,000 Eastern women’s natural skin states. Building on the success of the first-generation Frame Youth Cream, Pechoin has upgraded and launched the second generation of the Youth Active Repairing Anti-aging Face Cream, further meeting the increasing demand for anti-aging among consumers and precisely and efficiently addressing the issue of “cliff-like wrinkles” on the skin of Eastern women.
So, what is new about the second generation of Pechoin Youth Active Repairing Anti-aging Face Cream?
At the event, Shi Shuyun from the Pechoin Group Research and Development Center traced the research journey of the upgrade of the star product, Youth Active Repairing Anti-aging Face Cream. Shi Shuyun stated, “It has been four years since the first generation of Frame Youth Cream was launched. During this period, the Pechoin Research and Innovation Center has expanded the sample size of Chinese women and conducted more in-depth research based on the existing foundation. After multiple rounds of sampling, internal testing, and comprehensive professional agency testing, the brand-new second generation Pechoin Youth Active Repairing Anti-aging Face Cream is finally here.”
In addition to the exclusive primary ingredient upgrade to version 2.0, the second generation of Pechoin Youth Active Repairing Anti-aging Face Cream has added a specialized herbal collagen amplifier – a combination of ginseng and snow lotus. This combination contains three ginsenosides and three snow lotus glycosides, which can synergistically promote the production of over 90% of key collagen in the skin. Furthermore, the 100% human-sourced Type III collagen, which Pechoin has debuted, is also applied in the new product. The 164.88° golden angle triple helix structure ensures ingredient stability, and the nanometer-level size imparts direct-to-skin absorption properties to the ingredients, accurately replenishing collagen and achieving a 37% rapid reduction in wrinkles in just 1 hour.
Unlike many potent anti-aging products on the market that are not suitable for sensitive skin, Pechoin’s second generation Youth Active Repairing Anti-aging Face Cream is explicitly suitable for sensitive skin. It is worth noting that while upgrading the product’s own ingredients and efficacy, Pechoin has also considered consumers’ demands for skincare experience, customizing a new texture to enhance the feel of the skin. This new product is suitable for users with different skin types (dry, combination) and age groups (over 20 years old), with a smoother touch in terms of texture.
It is worth mentioning that Jiang Ligang, the recently appointed Chief Technology Officer of Pechoin Group, also attended the event. He actively discussed research issues related to the second generation of Youth Active Repairing Anti-aging Face Cream with industry leaders and shared insights on the research exploration, technological breakthroughs, and original formulation technology of the upgraded product. Listening attentively to voices from all sides is key to Pechoin’s continued breakthroughs. Similarly, through comprehensive innovation in theory, technology, and ingredient application, Pechoin has undoubtedly endowed the new product with faster and stronger efficacy barriers.
Technology as the anchor, Pechoin explores the certainty of “Technological Herbalism”
The reason why Pechoin can continue to break through essentially confirms a simple truth: innovation is not just about talk; it lies in rooted hardcore technology and quality. As a Chinese beauty brand with a history of 93 years, Pechoin is committed to inheriting the concept of Eastern herbal skincare and Eastern aesthetics, and with the new concept of “Technological Herbalism,” it creates a unique Eastern efficacy skincare system, developing and formulating high-efficiency products based on the skin characteristics of Eastern women.
In this process, Pechoin has a relentless pursuit of empowering the beauty of the East through technology. It is precisely because of this that through in-depth strategic cooperation with top global technology companies such as Merck from Germany and Ashland from the United States, Pechoin continues to climb the peak of technological innovation with a sense of responsibility. It can be seen that through the research and development of technological ingredients such as ProVTA and the launch of products like the Pechoin Emerald Frame Youth series, Pechoin has been highly favored by consumers.
In addition, Pechoin has established basic research cooperation with internationally renowned scientific research institutions such as the University of Tours in France and the Tokyo Institute of Technology, as well as maintaining years of continuous research cooperation with Professor Laidman’s laboratory at the Berlin Medical University, showcasing China’s beauty brands to the world with hardcore technological strength.
It is through continuous exploration of cutting-edge skincare science that Pechoin has gained considerable international acclaim. As early as 2017, Pechoin was invited to become the “first gold member” of IFSCC in China, and from 2018 to 2021, it published multiple academic papers covering areas such as sunscreen and anti-aging, achieving significant success in the field of skin research.
It can be said that it is brands like Pechoin, relying on their technological strength and craftsmanship, that interpret the charm of Chinese brands, winning consumers’ trust and support for local brands. By actively exploring the perfect combination of “efficient technology + Eastern herbalism,” Pechoin has not only solidified its position through continuous innovation but also vigorously propelled Chinese cosmetics onto a higher stage.
