Clarins’ Third Genaration Takes over the Business

Clarins announces that Virginie Courtin and Prisca Courtin, granddaughters of the founder, have been appointed as Managing Director and Chairman of the Advisory Board respectively. It represented the official third generation of Clarins successors.

Groupe Clarins, the French beauty group headed by the Courtin-Clarins family, has announced a new management structure for the company. It transferred its management from the second to the third generation of the family. Clarins will continue to move forward following its current strategy under the leadership of Virginie and Prisca Courtin. Virginie Courtin, the granddaughter of Group founder Jacques Courtin-Clarins, has been appointed Managing Director and will work alongside Jonathan Zrihen, President and Chief Executive Officer, and her uncle Olivier Courtin, who is also Managing Director. Virginie has been Deputy Group Chief Executive Officer since 2018.

Prisca Courtin will succeed her uncle Christian Courtin as Chairman of the Supervisory Board, responsible for overseeing the strategic direction of the company. She has been a member of the Supervisory Board since 2018.

Virginie Courtin is Christian Courtin’s daughter. Since 2018, Virginie has been Deputy CEO and Head of Corporate Social Responsibility. After graduating from EDHEC, she worked in the marketing department of a major distributor, co-founded the eco-friendly swimwear brand Luz Collections in 2012, and joined the Clarins Group in 2013. Virginie has held various positions within the Group, becoming Marketing Director (and later General Manager) of its brand Mugler Mode in 2013, joining the Group’s Board of Directors in 2015 (the same year Jonathan Zrihen was appointed Group CEO) and being promoted to Deputy CEO in 2018.

Prisca Courtin is the daughter of Olivier Courtin. She has been Deputy Chief Executive Officer of the Clarins family investment company Famille C since 2018 and is responsible for managing the diversified investments of the Clarins family holding company. She is also a member of the Group’s Supervisory Board. She holds a business degree from ISEG Business School in France and started a nail salon before joining the Clarins Group in 2013, where she was responsible for spa and retail-related businesses in the early years.

Founded in 1954 by Jacques Courtin, Clarins was listed in 1984 and 2008, 24 years after its IPO, the brand was “redeemed” from the Paris Stock Exchange by Christian Courtin-Clarins for $3.6 billion. The brand was once again returned to the Clarins family intact. Previously, there were rumors that Clarins was going to be acquired, with LVMH, also a leading French luxury group, publicly expressing its desire to do so. But Christian Courtin-Clarins has publicly stated that Clarins will insist on complete privatization in the future and will never sell. In their view, this dominance is the foundation for the brand’s core values to be maintained.

Clarins entered China in 2010. After more than ten years of development, China has now become the largest market for Clarins worldwide. In June 2020, Clarins Cosmetics (Shanghai) Co., Ltd. was upgraded to become the regional headquarters of a multinational company. In August, Clarins Group established Clarins E-Commerce (Shanghai) Co. Ltd. in Shanghai to expand and strengthen the e-commerce business layout. In September, the “Clarins China Lab” – Clarins’ first overseas laboratory – was officially established in Shanghai, China.

With the landing of the China Lab, all Clarins’ R&D, trading and e-commerce functions are rooted in Shanghai, China. Clarins has maintained double-digit sales growth in the Chinese market for several years. Clarins’ Executive Vice President of Greater China, Zhong Xiaoming, has said, “The consumption of the Chinese people is beyond our expectations.”




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