Credo, a leading name in clean beauty, is expanding its reach with the launch of Credo Body Care, a new line designed to meet the growing demand for wellness-focused bodycare. The line includes body cream, body serum, and body wash, with prices ranging from $34 to $52. Industry sources estimate that the new bodycare range will generate around $1 million in sales in its first year.
According to Credo’s CEO, Jackson, the launch is a response to evolving customer desires, with an increasing focus on beauty as a vehicle for overall well-being. “We conducted a series of in-person interviews with 50-plus of our most loyal customers, those who shop with us multiple times a year, and we found that after 2024, people are looking for products that offer more than just beauty—they want a sense of self-care and wellness,” Jackson explained.
One significant area of growth for Credo has been the bodycare category, with Jackson noting a growing interest among consumers. “We’ve seen tremendous growth in the body category overall at Credo,” she said. “There’s a split between the luxury brands, like Osea, and those targeting specific skin concerns, like Iota. This new line fits squarely in the latter camp.”
As the brand looks to expand into the wellness space, Jackson said he was confident that Credo’s innovative approach will resonate with both existing and new customers in the years ahead.
According to reports, Credo is a beauty retailer that added five new stores in 2023 and continues to rapidly expand its physical locations in 2024. However, it was reported that the company laid off 27% of its workforce in May 2024 and failed to make timely payments to some brands.
