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COSMAX Launches New Technology to Measure Cosmetic Texture

Li Bingwan, representative director of COSMAX, said, “The research results are significant in changing the paradigm of cosmetic usage sensation measurement, which used to rely on subjectivity, and transforming the paradigm into an objective quantification.”

On February 7, COSMAX announced the development of a “texture standard measurement” technology that can predict the feel of cosmetics without the need for the application.

According to the report, COSMAX’s technical research using AI has produced the first results of a “texture standard measurement” technology that predicts the feel of cosmetics without application, a technology that identifies the relationship between cosmetic applicability and rheological properties (viscosity, elasticity, etc. of materials) and uses machine learning to automatically quantify applicability. This is a technology that identifies the relationship between cosmetic applicability and rheological properties (viscosity, elasticity, etc.) and automatically quantifies applicability using machine learning.

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