The actress’ new brand offers home products created with a skincare approach.
Courteney Cox wants to beautify your home with her new brand.
The actress, best known for her role as Monica Geller in the hit sitcom “Friends,”is making her first entrepreneurial venture with the debut of her home brand, Homecourt, which launches on Wednesday.
The brand takes a beauty approach to products that traditionally fall under the home category — like dish soap and surface sprays — made with skin care ingredients and fine fragrances, as well as other beauty-specific products, like hand lotion. Cox had initially planned to create a candle line, but saw a white space in the home care category.
Homecourt is launching initially with three products: hand wash, dish soap and surface cleaner. A hand lotion will debut next month and a candle and room deodorant will launch in March.
The products’ formulation process focused heavily on creating four niche scents developed by perfumers at Givaudan and Robertet to give the products a fine fragrance quality. The scents are “Steeped Rose,” “Neroli Leaf,” “Cipres Mint” and “Cece,” which is Cox’s signature scent. Cox’s scent is blended with notes of Guatemalan cardamom, dried mate absolute leaves, Sri Lankan cinnamon, Indonesian patchouli oil and other ingredients.
Homecourt is also committed to creating clean products that are sustainably sourced and packaged. While the brand is launching direct-to-consumer through its Homecourt.com website, Homecourt meets the Clean at Sephora guidelines. The products’ packaging is also all made from 100 percent post-consumer recycling materials and many of the ingredients are sustainably sourced. The products range in price from $20 to $50.
