Recently, Shiseido released a business initiatives of Clé de Peau Beauté, its premier luxury skincare and makeup brand.
According to the presentation, Clé de Peau Beauté net sales achieved 170 billion yen in 2023 and it grew CAGR double-digit during 2021 to 2023. Its distribution network covered 26 countries and regions and the brand has around 2300 points of sale around the world. The brand also said it ranks No. 1 in sales of 2023 Prestige Skincare in Japan in combined Department & Boutique stores.
In the presentation, Clé de Peau Beautéhighlights its performance in the Chinese market. It shows that China is the largest market of the brand. And the performance in China driving the growth of premium lines such as Supreme, La Crème and Synactif.
Moreover, the travel retail is the second performance of Clé de Peau Beauté. It said that the holistic travel-relevant concept brand activation building and execution in line with Mainland China.
In terms of channels, Clé de Peau Beauté sells products online and in Brick & Mortar. The Brick & Mortar is the largest channel.
According to Shiseido’s first-quarter earnings report, Shiseido’s net sales amounted to 249.453 billion yen ($1.55 billion), up 3.9% year-on-year. Among them, the Chinese market in the first quarter net sales of 55.475 billion yen ($344 million), an increase of 4.2%. Especially, Shiseido praised the performance of Clé de Peau Beauté in China, which said Clé de Peau Beauté achieved steady growth.
