Recently, CHANDO Niacinamide Ampoule Mask, with a cumulative sales volume exceeding 110 million units, has undergone a major upgrade with the launch of the all-new CHANDO Niacinamide Ampoule Whitening Mask, entering the 2.0 era of “certified whitening.” It is reported that even after the upgrade, this product continues to maintain its “hot-selling” status, quickly becoming a leader on multiple e-commerce platforms and in specific market segments. It is evident that CHANDO speaks through the strength of its products, once again showcasing the brand’s leading capabilities in the field of facial masks.
CHANDO Ampoule Mask 2.0 New Release
Throughout history, in traditional Chinese aesthetics, “fairness” has often been equated with beauty. There is a saying that “fair complexion hides a multitude of flaws,” and in the pursuit of beauty, fair skin has always been a skincare necessity for consumers.
Therefore, in the cosmetics industry, skin whitening has always been a popular track. Data shows that in recent years, the demand for skin whitening and spot-lightening has rapidly increased. From 2019 to 2021, the interest in skin whitening has soared by nine times, and the market for skin whitening in China has grown by 42.6% in the past six years. According to data from CBNData, it is predicted that the annual market size for skin whitening consumption in China will reach at least 66 billion yuan, becoming an important segment market second only to basic moisturizing and cleansing.
However, the current market supply in the skin whitening and spot-lightening track still cannot meet the continuously rising consumer demand. The reason for this is that since 2014, the government has continuously introduced regulatory policies, raising the threshold for the production and development of skin whitening and spot-lightening cosmetics, from qualitative classification to “certification for market access.” It is no longer an easy task to gain a foothold in this high-demand track.
At the same time, since the comprehensive implementation of the “Cosmetics Supervision and Administration Regulation,” the management of skin whitening skincare products has become more meticulous and standardized, and the category has entered an era of scientific production, scientific claims, and scientific management. Therefore, in the context of stricter regulations on cosmetics, the number of standout brands in the skin whitening track is extremely limited.
As the market continues to expand, consumer demands become more specialized, and regulations become stricter, all these factors require competitors in the skin whitening track to present more effective, safer, and scientifically sound whitening solutions. Therefore, CHANDO has targeted the consumer and market demand for whitening products and has upgraded the CHANDO Niacinamide Ampoule Mask to the CHANDO Niacinamide Ampoule Whitening Mask (hereafter referred to as “Ampoule Mask 2.0”) this year. It has obtained the whitening certification (G20233941), marking the entry of this product into the 2.0 era of “certified whitening.”
It can be said that in the current challenging situation of obtaining the whitening certification, CHANDO is still able to acquire the certification for its whitening mask, which indirectly confirms the excellent quality of this product.
“Mask + Ampoule”
Achieving efficient and long-lasting whitening through multiple targets and pathways
In general, compared to the previous version, CHANDO Ampoule Mask 2.0 has three major upgrades. Firstly, in terms of target audience, the old product mainly catered to the needs of people who wanted brighter skin tone and to combat dullness caused by staying up late. The new version expands its target range to comprehensively meet the needs of brightening dullness, whitening and lightening spots, as well as individuals with sensitive skin who desire whitening effects.
Furthermore, in terms of efficacy, Ampoule Mask 2.0 is more powerful. It is not only a certified whitening product but also achieves efficient whitening through multiple pathways and targets. It is also gentle enough for individuals with sensitive skin to use. Additionally, the packaging of the product has been upgraded, with a change in the main visual color and an upgrade to a dazzling color for the ampoule, highlighting the whitening effect of the product.
CHANDO’s research suggests that the key to scientific whitening lies in the synergy of three major pathways: inhibiting melanin production, brightening the skin, and reducing redness. Therefore, when upgrading this product, CHANDO focused on scientific research on skin texture, precisely targeting the pain points of whitening and identifying the main causes of insufficient skin whitening: melanin deposition (caused by sun exposure and UV rays), protein glycation (resulting from poor sleep, stress, and diet), and increased hemoglobin (due to sensitivity and compromised skin barrier). CHANDO then addresses each of these causes.
According to the brand, the inclusion of 4% niacinamide in the product can inhibit melanin synthesis. Additionally, the glacial water permeation technology used in the product promotes the absorption of niacinamide for whitening, effectively reducing dark spots.
Moreover, the added peptides in this new product effectively inhibit blue light and help the skin resist oxidation, thereby brightening the complexion. The product also contains panthenol (vitamin B5), which moisturizes the skin’s surface and strengthens the protective barrier. Symcalmin (composed of butylene glycol, pentylene glycol, hydroxyphenyl propamidobenzoic acid, and ascorbyl palmitate) helps soothe redness at the skin’s base.
Unlike most whitening masks on the market, the unique usage method of CHANDO Niacinamide Ampoule Mask, combining “mask + ampoule,” opens up the skin’s channels with the mask, allowing for deeper penetration and absorption, while the ampoule provides four times the whitening power, further enhancing the whitening effect of the product. This achieves a result where 1+1 > 2, helping the skin achieve long-lasting whitening and lightening of spots without easily reverting back to a darker complexion.
The product’s outstanding efficacy is backed by data. It is reported that CHANDO Ampoule Mask 2.0 has passed third-party laboratory testing. The results show that after 28 days of real-life testing on human subjects, 100% of the participants recognized the product’s effectiveness in improving yellowish complexion, evening out skin tone, and achieving a clear and radiant appearance. Clinical instrument measurements also demonstrated improvements after 28 days of product use, with a 23.73% reduction in skin roughness, a 48.05% improvement in skin evenness, a 7.16% reduction in pore size, and a 23.42% increase in skin radiance. Moreover, the product has also passed sensitivity testing, with 100% of the participants confirming that it is mild and non-irritating.
Tmall’s Top Whitening Mask Category, an instant hit upon its release
It is precisely because Ampoule Mask 2.0 has achieved a powerful and gentle whitening effect that this new product ranked first in Tmall’s whitening mask category within its first month on the market. It also topped the popularity charts for whitening masks and niacinamide masks on Douyin (the Chinese version of TikTok).
At the same time, the product has received rave reviews from many influential personalities and celebrities, including actress Yang Xue, model Song Yanfei, and singer Shan Yichun, among others. The related hashtag #YangXueGlowUp# even made it to the top 3 trending topics on Weibo, causing a buzz among netizens. Currently, Ampoule Mask 2.0 has garnered over 100 million exposures across various online platforms, truly becoming a “hit” upon its release.
In fact, the first-generation CHANDO Niacinamide Ampoule Mask has also received widespread praise since its launch in 2019 and has been highly recommended by numerous well-known artists and influencers. Its cumulative sales have surpassed 110 million units.
CHANDO’s ability to continuously launch hardcore products that align with consumer trends undoubtedly stems from the brand’s substantial investment in research and development. Public reports indicate that in 2022, CHANDO’s parent company, CHANDO Group, allocated research and development funds far exceeding the industry average. Currently, CHANDO Group’s R&D team consists of over 150 individuals, including global experts, consultants, and scholars. The research center houses more than 20 specialized laboratories, empowering the brand with comprehensive technological capabilities in the beauty industry.
Well-known in the industry, CHANDO Group has been deeply involved in localized cosmetics research and development for 23 years, consistently delving into cutting-edge technology fields to enhance the company’s expertise in raw materials and product development. Undoubtedly, this is the core factor and confidence that allows CHANDO to maintain a leading position in various niche segments.
To some extent, the consecutive creation of hit products is also CHANDO’s winning strategy in expanding the boundaries of its brand. With the hot sales of CHANDO Ampoule Mask 2.0, it can be anticipated that CHANDO will undoubtedly achieve new milestones in the field of whitening masks.
