Yesterday, Dior has announced the appointment of Grammy Award-winning artist Rihanna as the new face of its iconic J’adore fragrance. The celebrated singer and founder of the renowned cosmetics line Fenty Beauty will be the highlight of a new campaign for the luxury brand’s signature scent, set to debut on 1 September. Esteemed photographer Steven Klein has captured the campaign.
Parfums Christian Dior CEO Véronique Courtois explained the decision, stating that Rihanna was chosen because she embodies the essence of the J’adore fragrance. “The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations,” said Courtois. “Christian Dior would most definitely have adored her.”
Rihanna expressed her excitement and honor at being selected for this role, saying, “This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Rihanna have launched her own make-up and skincare lines, Fenty Beauty and Fenty Skin. And she also had her lingerie company, Savage X Fenty. Her accomplishments have earned her a spot on the Forbes Billionaires Rich List this year, largely due to the success of her beauty empire. Recently, she has expanded her influence with the introduction of Fenty Hair, further solidifying her presence in the beauty and fashion industries.
This announcement follows Dior’s appointment of South African actress Charlize Theron as its skincare ambassador last month.
