Recently, Dior has expanded its “Baby Dior” beauty product line by introducing a range of baby perfumes and skincare products. The formulas of these products are alcohol-free to avoid irritation. Dior promotes its new products as the “first step in introducing perfume to babies.”
Additionally, Dior has also launched a three-piece skincare set for the first time. The Bonne Étoile collection includes La Mousse Très Fondante, a cleansing foam, Le Lait Très Tendre, a moisturizing lotion, and L’Eau Très Fraîche, a cleanser designed specifically for highly sensitive skin. These products contain ingredients such as biomimetic lipids.
It is reported that the new “Baby Dior” products start at $80, and the three perfumes are priced at $230 each. The relevant products have been launched in Europe, the United States, and the Middle East, and are scheduled to be available globally in January 2024.