Recently, Donald Trump has added fragrances to his portfolio of branded merchandise following his ventures into sneakers and watches. On December 8, the President-elect unveiled his latest creations, the “Fight Fight Fight” cologne for men and perfume for women, through his social media platform, Truth Social. The launch featured a meme-style promotional image of Trump alongside First Lady Jill Biden.
The fragrances maintain Trump’s signature gold-themed branding, though details about their scents remain sparse. The women’s perfume is described as having “delicate floral notes and a burst of citrus,” while the men’s cologne is marketed as a “rallying cry in a bottle.”
This isn’t Trump’s first foray into the fragrance industry. He previously launched “Success” cologne in 2012, which was likened to a “nice men’s body wash” by Bloomberg, and “Donald Trump: The Fragrance” in 2004, in collaboration with Estée Lauder Companies.
Trump’s new fragrances are sold under the banner of 45Footwear, LLC, the same entity behind his sneaker brand. While the company uses Trump’s name and image under a paid licensing agreement with CIC Ventures LLC—owned by The Donald J. Trump Revocable Trust—specific details about its manufacturing partners and ownership structure remain undisclosed.
Interestingly, “Victory 45” cologne and perfume, featuring a gold bust of Trump’s head, have already sold out on the Trump Fragrances site. These were previously marketed on his sneaker platform. The Trump Fragrances FAQ page clarifies that the products are not associated with his political campaign, emphasizing their independent merchandising focus.
