DSM-Firmenich has rebranded its personal care business to “Beauty & Care: A House of Science beyond Wellbeing”. This new identity is grounded in five pillars: wellbeing, holistic beauty, science, sustainability, and emotional connection.
“Our new home, Beauty & Care, not only addresses the rising demand for experiences that merge health, wellbeing, and beauty, but also underlines the company’s capacity to help the industry develop scientifically-proven solutions that positively impact people’s lives while respecting the planet for generations to come,” the company stated.
Diana Duque-Zonneveld, head of global marketing communications for Beauty & Care at DSM-Firmenich, emphasized the company’s commitment to promoting a mindset shift in the industry. “We recognize that our role as a leading player in the industry is to prioritize the development of solutions that truly promote the physical and emotional wellbeing of consumers,” she said.
The rebrand also highlights DSM-Firmenich’s expanding portfolio, which includes UV filters, skin bioactives, beauty vitamins, and hair and scalp care solutions.
