Medical skin-tech brand Foreo announced it will raise product prices in the US by 20–30% starting April 22, following a sharp spike in import tariffs under the latest US–China trade measures. The Swedish brand, which manufactures its beauty devices in China, is grappling with new duties that now push the total tariff burden on its products to between 137% and 151%, depending on the item.
These steep increases come as consumer tech and beauty devices made in China are hit by one of the most aggressive tariff hikes in recent years. While the brand described the situation as “extraordinary,” Foreo emphasized it will absorb much of the impact itself, passing on only a portion of the cost to customers.
“At 130%, it fundamentally reshapes the cost of bringing our products into the US,” said Mario Gomez, Foreo’s global commercial director. “Still, our first priority is our customer — which is why we’re capping our price adjustment well below the actual tariff burden.”
Despite the challenging environment, the company remains optimistic about future trade resolutions and committed to maintaining its mission of making self-care accessible and empowering. To ease the impact on consumers, Foreo will continue to offer value-added incentives, including seasonal sales, complimentary shipping on orders over $99, and exclusive bonuses for loyal customers.
