To strengthen its flourishing luxury and prestige perfume business, Estée Lauder Cos. Inc. has announced plans to open a fragrance atelier in Paris next year on September 27. The company’s perfume business, which includes renowned brands such as Tom Ford, Estée Lauder, Éditions de Parfums Frédéric Malle, Le Labo, Kilian Paris, Clinique, Jo Malone London, Aerin Beauty, and Aramis, has experienced impressive growth of nearly 40 percent since fiscal year 2019, prior to the pandemic.
The upcoming Paris-based Atelier will have a dedicated focus on fragrance innovation and craftsmanship, providing comprehensive support for ELC’s fragrance brand portfolio in close proximity to the company’s fragrance house partners, ingredient suppliers, and manufacturing network. Led by a nimble team of expert perfumers, the Atelier aims to facilitate deeper co-creation and collaboration with external partners, unlocking breakthroughs in product development, packaging, and conceptual innovation with greater speed-to-market.
Stéphane de La Faverie, Executive Group President, expressed his excitement about the establishment of the new Atelier, stating, “Its location will give us direct access to some of the best creative design resources, industry talent, and local suppliers and perfumers, to help continue to accelerate our momentum in this exciting category.” Fabrizio Freda, President and CEO, emphasized ELC’s steadfast commitment to their long-term fragrance strategy, leveraging their heritage of creativity and innovation. He highlighted the power of the company’s fragrance portfolio, which will be further enhanced by the strategic support of the Atelier, positioning ELC for future growth and value in this dynamic and rapidly expanding category. This will enable Estée Lauder Cos. to consistently deliver exceptional luxury and prestige fragrances to consumers worldwide.
The atelier is scheduled to open its doors by the end of 2024 and will expand in phases, solidifying Estée Lauder Cos.’s presence in the heart of the fragrance industry.