The leading figure in the beauty industry with over 6000 stores, FANWENHUA, is making new moves in the anti-wrinkle arena.
In recent years, as consumers’ understanding of anti-aging concepts deepens, the demand for anti-aging products is gradually becoming younger and more segmented. It is precisely in response to this trend that FANWENHUA recently shone a spotlight on the iconic “Twin Towers” in Chengdu and officially announced its new anti-wrinkle product – the “Pro-Xylane Collagen Pro Series”, once again elevating FANWENHUA’s anti-wrinkle matrix to new heights.
It is worth mentioning that at the new product launch event held at the InterContinental Century City Paradise Hotel in Chengdu, FANWENHUA’s new brand ambassador, Liu Yan, made a surprising appearance. Together with 1300 guests at the scene, she witnessed FANWENHUA’s latest breakthrough in anti-aging and shared her daily facial care experience with FANWENHUA.
Undoubtedly, the specialized facial care arena has once again welcomed advanced pioneers.
The combination of a 30% Pro-Xylane solution, Type III Collagen, and popular peptide ingredients offers a luxurious level of technology for anti-wrinkle benefits.
Anti-aging remains one of the hottest effects in the current market.
According to CHAILEEDO data, in 2023, the market size of anti-aging functional cosmetics reached 302.89 billion yuan, a year-on-year increase of 30.5%, with a market share increase of 7.4 percentage points. In offline channels, anti-aging is the most favored cosmetic effect among consumers in cosmetic stores, with a market share of 43.5% in 2023, a year-on-year growth of 64.5%. According to research data from iMedia Consulting, 53.2% of consumers begin to focus on anti-aging between the ages of 26-35, showing a clear trend of rejuvenation in the anti-aging consumer group, with a more refined demand for products.
Clearly, both in terms of market size and consumer demand, the anti-aging market is showing an advanced trend. However, it must be acknowledged that despite the exponential growth in anti-aging products on the market, the biggest challenge consumers still face is how to choose the most suitable products based on their skin characteristics and conditions.
So, how can we help consumers accurately find professional anti-wrinkle products that suit their needs? This has been one of FANWENHUA’s goals for over 30 years.
With this new product launch, FANWENHUA is addressing the current pain points of consumers by introducing two products from the “Pro-Xylane Collagen Pro Series” – the “Pro-Xylane Collagen Firming Wrinkle Essence Cream” and the “Collagen Firming Lifting Freeze-Dried Solution.” The Pro-Xylane Collagen Firming Wrinkle Essence Cream contains a 30% patented 3Pro-Xylane solution, patented Type A III Collagen, and technology peptides (Decapeptide-4), providing a stronger anti-wrinkle effect through multiple synergistic benefits. The “Collagen Firming Lifting Freeze-Dried Solution” marks FANWENHUA’s first introduction of a home-use spreadable collagen freeze-dried powder, extending professional salon care products to home skincare settings, completing a comprehensive anti-wrinkle care solution.
“To bring customers a superior skincare experience, FANWENHUA has always been exploring cutting-edge skincare technology. For 36 years, FANWENHUA has also consistently adhered to being ‘customer-centric’, upholding the original intention of ‘sharing beauty, conveying love’, and sparing no effort to help women maintain healthy and fair skin at all times.” FANWENHUA’s founder stated that the launch of this new product represents FANWENHUA’s commitment to providing customers with a higher level of facial care experience and more effective products, which is their promise and a goal they have always pursued. At the same time, ensuring affordability, excellent value for money, and allowing more women to easily enjoy a luxurious care experience.
Teaming up with leading scientists both domestically and internationally, FANWENHUA breaks through the “new frontier” of anti-wrinkle solutions.
In the era of functional cosmetics, active ingredients have always been the core “chip” of products, directly reflecting product quality and efficacy. Additionally, premium active ingredients serve as a communication bridge between brands and consumers, becoming a key driver of brand growth, a principle that FANWENHUA deeply understands.
CHAILEEDO found that, in order to further enhance anti-wrinkle efficacy, FANWENHUA has collaborated with cutting-edge raw material suppliers and research institutions like Readline Biotech, Kinbo Biotech, and the Yangtze Delta Region Institute of Tsinghua University, Zhejiang Aging Science Innovation Research Center. In the new “Pro-Xylane Collagen Pro Series,” the “Pro-Xylane Collagen Pro Cream” incorporates a 30% high-concentration patented Pro-Xylane solution, along with a combination of Type A III collagen, technology peptides, and other popular ingredients. This formulation replenishes Type III collagen, plumps Type I, IV, and VII collagens, effectively enhances skin elasticity, diminishes fine lines, and rejuvenates youthful skin in just 28 days.
According to Dr. Fang Xin, a senior scientist and Vice President of Products at Readline, FANWENHUA has adopted a patented enzyme method using S-type Pro-Xylane. In comparison to the single structure of Pro-Xylane, S-Pro-Xylane demonstrates superior target binding, stability, solubility, and permeability, effectively replenishing Type I, IV, and VII collagens and glycosaminoglycans.
Dr. Fang Xin explained, “Unlike the single configuration of Pro-Xylane, Readline has identified that the S-configuration of Pro-Xylane possesses excellent target binding properties for glycosaminoglycan synthesis.” Leveraging cutting-edge technologies such as computer-aided design, Readline has produced S-type Pro-Xylane through Nobel Prize enzyme-directed evolution techniques for the first time.
Furthermore, the patented Type A III collagen is another key asset in FANWENHUA’s new product line. According to Yu Feng, Executive Director of Kinbo Biotech’s Innovation Research Institute, the A-type III collagen used in FANWENHUA’s new products features a 164.88° triple helix structure consistent with the human body, with a core functionality zone at 164.88°, surpassing the biological performance of natural collagen. This collagen can self-chain, self-assemble, further assembling into collagen fiber networks, providing support, connection, and repair to cells and tissues. It is safer, more effective, easily absorbed, reduces skin irritation, maintains skin hydration and moisture, enhances skin elasticity and fullness, delivering a superior anti-wrinkle experience to consumers.
Notably, FANWENHUA has also combined a key anti-aging ingredient—technology peptides (decapeptide-4)—selected based on sensitive aging targets through AI computational biology from the Yangtze Delta Region Institute of Tsinghua University, Zhejiang Aging Science Innovation Research Center. With this ingredient, collagen synthesis is further promoted, resulting in improved skin elasticity and diminished fine lines.
Earlier this year, FANWENHUA signed a partnership agreement with the Yangtze Delta Region Institute of Tsinghua University, Zhejiang Aging Science Innovation Research Center, strengthening their collaboration to bring more targeted anti-wrinkle solutions to consumers. The application of “technology peptides” in this product is one of the successful outcomes of this collaboration.
“We have utilized AI computational biology to develop a special cyclic peptide molecule targeting the HMGB1 receptor for anti-aging. This ingredient can precisely block the transmission of HMGB1 anti-aging factor signals at low concentrations, showing significant anti-wrinkle effects in sensitive aging scenarios without observed irritations. It is safer and milder than retinol in sensitive skin scenarios, and more effective than traditional linear peptide effects within the corresponding sequence, with a stronger protein binding capability,” stated Li Junxiang, Deputy Director of the Yangtze Delta Region Institute of Tsinghua University, Zhejiang Aging Science Innovation Research Center.
Dr. Ilyes ABDELHAMID, a scientist and post-doctoral researcher at Tsinghua University’s Brain and Intelligence Lab, mentioned that complex network intelligence will have the opportunity to explore new targets and mechanisms in “skin anti-aging” scenarios, providing a theoretical basis for more precise skincare in the future.
From this perspective, FANWENHUA’s “Pro-Xylane Collagen Pro Series” has made breakthroughs in ingredients, efficacy, and usage methods, positioning it as the cutting-edge anti-wrinkle combination in FANWENHUA’s current product lineup. It not only enriches FANWENHUA’s anti-wrinkle product matrix but also provides consumers with a more professional and systematic at-home anti-wrinkle solution.
“Combining Eastern and Western Techniques” Enhances Skincare Effects
With a focus on facial care for 36 years, 6000 stores, and over 20 million services provided in a year… The reason FANWENHUA has been able to progress from a small shop to its current status stems not only from the high-quality products iterated each year but also from the unique skincare techniques and skin management system that combine Eastern and Western methods, forming the essential foundation for its presence in the beauty industry.
Therefore, each product from FANWENHUA is accompanied by the most suitable skincare techniques based on the product’s effects and formulation. In the case of the “Pro-Xylane Collagen Pro Series,” FANWENHUA once again incorporates the essence of the “Combining Eastern and Western Techniques” in skincare to further amplify the product’s effects.
Take the “Pro-Xylane Collagen Pro Cream,” for example. In addition to incorporating ingredients such as a 30% high-concentration patented Pro-Xylane solution, patented types III collagen, and technology peptides into the formula, it is also combined with the Fan’s Nine-Pearl Youthfulness Wand. Through the fishbone lifting technique, while relaxing the skin, it multiplies the effectiveness.
According to Fan Jingqiang, Executive Committee Member of the Meridian Health Care Branch of the Guangdong Health Association, when applying this product, FANWENHUA will use the Fan’s fishbone lifting technique. “First, a gentle and dense pressing technique is used, then combined with the Fan’s Nine-Pearl Youthfulness Wand to lift the three lines of the face, allowing the five points and three lines of the face to expand, gradually penetrate, and be absorbed layer by layer.”
In addition to home reinforcement, when consumers come to the store for care, they will receive more professional skincare services, paired with products such as FANWENHUA Collagen Firming Lifting Scheme, providing continuous professional care to enhance the anti-wrinkle effect. “FANWENHUA will press on 16 major beauty points, knead with fingertips, lift along the three lines, tighten and uplift the face’s midline, nasolabial line, and jawline; through techniques, expand all points on the face, making the face tighter, fuller, and more elastic,” as stated by Fan Jingqiang.
In this way, consumers can enjoy FANWENHUA’s professional “Combining Eastern and Western Techniques” skincare methods in-store and can also learn FANWENHUA’s at-home skincare technique videos for skincare at home when unable to visit the store, thus creating a skincare cycle of professional skincare solutions provided by skincare specialists—store skincare—at-home reinforcement.
Brand spokesperson Liu Yan personally recommended it, and many skincare enthusiasts were on-site to be influenced.
At this latest product launch event, FANWENHUA’s newly announced brand spokesperson, renowned actress, and queen of the screen Liu Yan appeared in person, sharing her firsthand experience with the new “Pro-Xylane Collagen Pro Series” alongside a group of professional skincare bloggers and fans.
In Liu Yan’s view, what impresses her most about FANWENHUA is their unwavering dedication to facial care over 36 years, as well as their continuous empowerment of women, allowing every woman to exude confidence both in their skin and in their careers.
“My experiences in the entertainment industry have convinced me that as a woman, one must have her own career,” Liu Yan stated. “FANWENHUA aims to open 10,000 stores, helping everyone in entrepreneurship and employment, ultimately ensuring that ordinary women can lead fulfilling lives. I hope more ordinary women can make their skin shine brightly through FANWENHUA’s facial care products, thereby making their own lives shine as well.”
Furthermore, Liu Yan shared her skincare secrets: “To keep my skin in excellent condition, I regularly visit FANWENHUA’s offline stores for professional facial care. What’s particularly convenient about FANWENHUA is that there are 6,000 stores nationwide. Basically, when I travel, as long as you search for ‘FANWENHUA,’ you can find a nearby store in just a few minutes and enjoy FANWENHUA’s services. The reputable brand FANWENHUA makes me feel both secure and safe, as well as effective and convenient.”
At the event, Liu Yan and her fans on-site also experienced FANWENHUA’s new products together, with Liu Yan sharing her recent skincare insights. Liu Yan expressed, “The Pro-Xylane Collagen Pro Series new products excel in both ingredients and efficacy, with outstanding value for money. I have been using them morning and night recently to keep my skin youthful.”
In addition, FANWENHUA’s latest product launch also attracted recommendations from many professional skincare bloggers. CHAILEEDO observed that fans at the event varied in age and came from different industries, but they all shared the common practice of consistently using FANWENHUA products. With over 6,000 stores, FANWENHUA has become their most convenient daily skincare destination.
Shaping the Standard of Beauty Industry, FANWENHUA’s New Store Image Unveiled
“Innovation is a part of my personality,” FANWENHUA once described the importance of innovation within the brand.
In fact, from entering the facial care industry in 1988 to opening the first FANWENHUA facial care store in 2013, from leading the development of the first facial care group standard “Facial Care Store Service Standard” in 2022 to currently expanding to over 6000 stores, FANWENHUA has always incorporated “change” into its brand DNA.
However, there is one eternal standard in FANWENHUA’s “change” — creating a better facial care experience for consumers.
At this recent event, FANWENHUA once again fulfilled its commitment to consumers by unveiling a new store image. Through more scientific spatial layout, aesthetically pleasing visual enhancements, and carefully crafted detailed designs, customers are provided with a more comfortable and enjoyable care experience.
Founder FANWENHUA stated that the latest store design is crucial for enhancing the comfort of the care experience for everyone, making work easier for partners, and increasing the efficiency of our connection with customers.
“We hope that this flower of FANWENHUA can blossom nationwide, reaching closer to customers,” according to brand founder FANWENHUA. “With such stores, in the future, FANWENHUA aims to open 10,000 stores nationwide, assisting 10,000 women in entrepreneurship and providing jobs for 50,000 women. We also hope that more ordinary women can make their skin shine brightly through FANWENHUA’s facial care, making their lives shine brightly as well,” stated brand founder FANWENHUA at the event.
Professional, specialized, focused, and researched, with every new release and change, FANWENHUA sets a new “benchmark” for the beauty industry. With products and services continually improving, FANWENHUA will undoubtedly, with a fresh face, create new glorious moments for the facial care industry in China.
