In recent years, with the rapid development of biotechnology, emerging technologies such as computational biology, bioinformatics, and artificial intelligence have gradually been applied in the field of drug development. They have also started to extend to the independent innovation of raw materials in the skincare industry. As one of the hottest skincare trends, anti-aging is facing a crucial transformation period.
Especially in recent years, with the improvement of consumer spending power and the rapid development of the facial care industry, consumers’ expectations for skincare products have been constantly escalating. More and more people are seeking higher-tech, multidimensional, professional, and comprehensive anti-wrinkle solutions.
On March 28th, Fanwenhua, a leading brand in facial care, made a major announcement of their “new generation anti-wrinkle product” at the Canton Tower, the highest landmark in Guangzhou. Fanwenhua’s founder, Fanwenhua, brand spokesperson Huang Shengyi, and authoritative experts from China and abroad attended the press conference.
Fanwenhua takes the lead in AI-targeted skincare with the collaboration of top skincare experts worldwide.
As a leading brand with over 6,000 facial care stores nationwide, Fanwenhua is spearheading the trend of AI-targeted skincare, leading the way in AI technology for skincare. During the press conference, Fanwenhua made a major signing with the Zhejiang Tsinghua Yangtze River Delta Research Institute’s Aging Science Innovation and Research Center, headed by top Nobel laureate expert Michael Levitt. This partnership brings revolutionary skincare experiences to consumers and introduces more competitive “superstars” in the anti-aging field.
At the press conference, Professor Carlo Vittorio Cannistraci, scientific advisor of the Complex Network Intelligence Center at Tsinghua University’s Brain and Intelligence Laboratory and the Zhejiang Tsinghua Yangtze River Delta Research Institute’s Aging Science Innovation and Research Center (ACRDC), shared the development and application of artificial intelligence (AI) technology in the cosmetics and anti-aging fields. This technology represents the cutting edge of the cosmetics industry, including the targeted development of “peptides” based on computational biology and rational design of new microcirculation targets, as well as personalized custom formulation based on the consumer’s skin microbiome.
This also signifies that China has essentially digitized skin microbiota and microecology. The integration of this digitization with the development of peptide-based ingredients will yield more high-quality results in the skincare field. Fanwenhua relies on advanced computational biology technology for research innovation and product upgrades. By utilizing AI scientific technology, the development of peptide ingredients becomes more efficient and supported by a more systematic approach to targets and efficacy pathways, truly helping consumers improve their skin conditions with targeted solutions.
New generation eye and facial anti-wrinkle product makes a powerful debut!
Leading the anti-aging market trend
According to the “2023 China Cosmetics Yearbook” produced by CHAILEEDO, the market size of anti-aging cosmetics in 2023 reached 302.89 billion yuan, with a year-on-year growth of 30.5%. The market share also increased by 7.4 percentage points compared to the previous year. Furthermore, in January of this year, the State Council issued Document No. 1 of 2024, titled “Opinions on Developing the Silver Economy to Improve the Well-being of the Elderly,” which explicitly stated the development of the anti-aging industry and included “promoting the research and development, formulation, and production process design of cosmetic ingredients” in its recommendations. This marks the first time that the country has shown support for the anti-aging industry at a national level, highlighting the potential for future development in the anti-aging market.
However, it is worth noting that many consumers still lack professional skincare knowledge and struggle to find targeted skincare products that address their specific skin conditions and anti-aging needs. Therefore, there is a strong demand for more specialized solutions for facial anti-wrinkle care among these consumers.
It is evident that Fanwenhua’s release of the “new generation eye and facial anti-wrinkle product” precisely targets this market pain point. It addresses issues such as sagging facial skin, increased eye wrinkles, loss of elasticity, and roughness caused by irregular routines, frequent late nights, and aging. By collaborating with research institutions like Jinbo Biology, Fanwenhua utilizes Type III Homogeneous Collagen 6 with smaller molecules, better absorption, and higher purity. It is combined with multiple peptides 7 and a blend of multiple seed oil extracts 8. Together with Fanwenhua’s Chinese massage techniques, this “fusion of Chinese and Western elements,” targeting both the eyes and face, can provide consumers with more scientifically, professionally, and systematically achieved anti-wrinkle effects.
Innovative fusion of Eastern and Western facial care methods
Highly recommended by global skincare experts
Fanwenhua’s new anti-wrinkle product utilizes the latest generation of Type III Homogeneous Collagen. According to Yang Xia, the founder and chairman of Shanxi Jinbo Biopharmaceutical Co., Ltd., Type III Homogeneous Collagen is the leader in collagen and currently the best collagen worldwide. Its biggest advantage lies in its 164.88° triple helix structure, which is identical to the human body. The arginine triangle effectively binds the three chains of collagen together, providing Fanwenhua’s anti-wrinkle product with higher stability.
At the same time, the activity of Type III Homogeneous Collagen is 1.83 times that of the body’s own collagen. It promotes collagen regeneration, improves wrinkles and radiance. Its 100% sequence consistency with human collagen allows it to precisely bind with the skin’s collagen, making it more skin-friendly and providing higher stability and more precise anti-wrinkle effects.
Dr. Li Junxiang, Deputy Director of the Zhejiang Tsinghua Yangtze River Delta Research Institute’s Aging Science Innovation and Research Center, introduced that the Biocorrectide™ DC Radiance Peptide in Fanwenhua’s new anti-wrinkle product is a peptide molecule based on rational design using computational biology and a novel microcirculation target structure. It was obtained through molecular dynamics simulation and AI-based peptide-protein binding force prediction cross-validation. It possesses precise regulatory ability over new targets related to blood circulation, specifically targeting the repair of dark circles caused by staying up late. In terms of efficacy design, it can synergistically enhance the effects with various classic dark circle-fighting ingredients.
Professor Cheng Jianhua, from the School of Environment and Energy at South China University of Technology, praised Fanwenhua’s incorporation of multiple plant oil extracts 8 in their new anti-wrinkle product. For example, Fanwenhua’s facial anti-wrinkle care combination includes Bai Chi Hua seed oil and Camellia seed oil. Bai Chi Hua seed oil contains more than 98% long-chain fatty acids with antioxidant properties, which can form hydrates in the epidermis, thus improving the skin’s natural moisture retention and texture.
In the fiercely competitive anti-wrinkle arena, Fanwenhua has made a series of innovations, fully embracing a technological feel in its product formulation, providing comprehensive care for both the eyes and face, and focusing on the core concept of “fusion of Chinese and Western elements.” The release of the “new generation eye and facial anti-wrinkle product” not only expands Fanwenhua’s existing product range but also caters to and defines a large consumer group with anti-wrinkle needs, solidifying Fanwenhua’s position as an expert in facial care.
The effectiveness enhanced by Chinese techniques
“Combining Eastern and Western” further amplifies product efficacy
In addition to focusing on technological advancements, Fanwenhua further amplifies the effectiveness of its products through the “fusion of Chinese and Western elements” in its skincare approach. By combining professional “Chinese lifting and firming” techniques, it optimizes the skin’s absorption ability. This is another core competitive advantage of Fanwenhua’s “new generation eye and facial anti-wrinkle product.”
According to Fan Jingqiang, Executive Committee Member of the Meridian Health Branch of the Guangdong Health Association, Fanwenhua’s Chinese techniques primarily focus on the 9 facial care lines and 16 major care areas. By combining traditional massage techniques such as pressing, lifting, patting, and pulling, they have developed a set of “Fan-style techniques.” Through a series of care steps, including cleansing, detoxification, balancing, nourishing, and firming, combined with the effects of technological products on the skin, the care effects are doubled, making the skincare process truly enjoyable.
Regarding this new product, including Fanwenhua’s collagen firming and lifting program, wrinkle-reducing eye massage milk, and wrinkle-reducing eye serum, they are specifically designed for professional use in stores. After completing steps such as makeup removal and cleansing, consumers will receive tailored products and massage techniques based on their skin condition and type. This not only promotes product absorption but also allows consumers to relax both physically and mentally, improving their skin and overall well-being from the inside out.
Furthermore, Fanwenhua stores also provide home-use products such as collagen firming essence cream, face and neck lifting and firming masks, and dual-peptide eye cream. This extends skincare from the store to the consumer’s daily life, helping them maintain their skin’s condition consistently.
With the assistance of Fanwenhua stores, consumers can close the loop from professional care to daily care, addressing issues such as dryness and fine lines from a more professional and targeted perspective, and engage in comprehensive anti-wrinkle skincare for their skin.
National goddess Huang Shengyi praises the new anti-wrinkle product
Highly recommended by numerous skincare enthusiasts
Fanwenhua’s brand ambassador, national goddess Huang Shengyi, was also present to witness this honorable moment. Huang Shengyi expressed, “Fanwenhua has over 6,000 stores, which is very convenient for consumers. The more stores there are, the easier it is for us to receive skincare treatments in different places. This is especially convenient for people like us who are constantly on the go. Fanwenhua combines Eastern and Western elements, with Chinese techniques enhancing the effects of their technological products. I personally love and enjoy Fanwenhua’s Chinese techniques. They provide facial massages at specific points, so we don’t have to worry about anything. It’s a comprehensive service that is truly convenient.”
After experiencing the new anti-wrinkle product for the eyes and face in advance, Huang Shengyi praised it with great surprise, saying, “The anti-wrinkle product is really helpful for wrinkle reduction and firming the skin. By using cutting-edge technological anti-wrinkle products in combination with facial lifting techniques, it improves the skin of the face and eyes, making our skin full of collagen and youthful.”
Not only did the new anti-wrinkle product receive praise from celebrities like Huang Shengyi, but it also garnered positive recommendations from numerous professional skincare bloggers who had the opportunity to try it. It has attracted a large number of consumers from different age groups, igniting a new trend in professional anti-wrinkle skincare.
Many skincare bloggers expressed at the event, “For those of us who stay up late frequently, our skin tends to lose its firmness, and we easily develop nasolabial folds, forehead lines, and eye wrinkles. After trying Fanwenhua’s eye and facial anti-wrinkle products, the results are truly amazing. Going to a Fanwenhua store for a weekly treatment, combined with daily skincare at home, noticeably reduces wrinkles and improves skin firmness.”
Fanwenhua, the largest brick-and-mortar stores chain in beauty industry of China
Surpasses 6,000 stores nationwide
Fanwenhua’s professionalism stems from its 36-year focus on facial care and commitment to higher quality. As the brand founder, Fanwenhua, stated, “Today, we are launching the new generation eye and facial anti-wrinkle product at the Canton Tower, the highest landmark in Guangzhou. It represents Fanwenhua’s commitment to providing customers with a better facial care experience, the most advanced technological products, and the most significant product effects.”
During the product launch event, Fanwenhua also announced its latest store opening data. Global growth consulting firm Frost Sullivan awarded Fanwenhua the “First in Facial Care Nationwide Store Scale”¹ market position certification. This means that in the current beauty industry, Fanwenhua has become a leading representative of professional facial care stores due to its store volume.
Furthermore, Frost Sullivan presented Fanwenhua with a certificate for “Cumulative Sales of Over 600,000 Units of Fanwenhua Whitening and Spot-Fading Cream”⁴, showcasing the brand’s strong sales momentum and excellent reputation in the industry.
It is worth mentioning that in the Forbes China Beauty Brands List released in March this year, Fanwenhua Facial Care was recognized as one of the “Forbes China Beauty Brands TOP100 for 2023-2024.” Since its establishment in 1988, Fanwenhua has been steadily breaking through and aiming to become a leader in facial care and even the beauty industry, becoming synonymous with excellence in facial care.
It is Fanwenhua’s continuous innovation in facial care methods, transparent service model, and industry-leading¹ store scale that allows it to penetrate into every corner of consumers’ lives. Upon careful observation, one can notice Fanwenhua’s exquisite storefronts and clean and tidy care facilities in shopping centers, residential communities, and even on street corners. This not only provides consumers with more care choices but also reduces their decision-making costs.
For consumers, whether they are going shopping, returning home after a day’s work, or even traveling, they can receive professional care from Fanwenhua anytime, anywhere. Fanwenhua has become an inseparable and important part of their lives.
From a single facial care store to becoming the “the largest brick-and-mortar stores chain in beauty industry of China,” Fanwenhua leads the facial care industry towards greater refinement, professionalism, and transparency based on its personal experience and market expertise. In the next 36 years and beyond, Fanwenhua will continue to rejuvenate the brand with excellent products and services, embracing new vitality.
