Henry Rose, the renowned genderless fine fragrance brand founded by Michelle Pfeiffer, announce the appointment of Laure de Metz as its Chief Executive Officer (CEO). With a remarkable journey as a direct-to-consumer brand since its inception in 2019, Henry Rose has witnessed exponential growth under the guidance of Debi Theis, who will continue to serve as President. This strategic move to bring on board Laure de Metz as CEO aims to propel the brand’s momentum even further, building upon its solid foundation and fostering greater global recognition for its unwavering commitment to 100% ingredient transparency in the realm of fine fragrances.
Laure de Metz brings a wealth of expertise in the prestige beauty brand industry, spanning over two decades. De Metz embarked on her career in Paris, where she held positions at esteemed establishments such as YSL Parfums and Estee Lauder Companies. Over the past ten years, she has been an integral part of LVMH, most recently serving as the General Manager, Americas for Benefit Cosmetics.
“I am thrilled to join a fantastic team, led by a visionary founder and backed by one of the leading strategic partners in the clean beauty space, Sandbridge Capital,” expressed de Metz. “Our vision is to provide ingredient transparency and safer products to fine fragrance consumers worldwide, and I eagerly look forward to shaping the future of beauty with Henry Rose.”
Throughout its five-year journey, Henry Rose has rapidly expanded its product offerings and retail presence. Notably, the brand recently made its way into over 400 Sephora stores across the nation, marking a significant milestone. Additionally, Henry Rose has ventured into the Canadian market, further extending its global footprint.
“Laure’s extensive experience and innovative approach to brand growth make her an invaluable addition to the Henry Rose team,” voiced Michelle Pfeiffer, Founder and Creative Director of Henry Rose. “Her leadership will play a pivotal role in our mission to shape the future of beauty and continue to delight our cherished consumers.”
