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French Niche Perfume Brand Diptyque Appoints New CEO

Recently, Diptyque, the renowned French niche beauty and lifestyle brand, is undergoing significant executive changes, effective Monday. Chris Garek is retiring from his roles at Manzanita Capital, the parent company of Diptyque, where he has served as an operating partner and as the brand’s president. Fabienne Mauny, who has been the chief executive officer of Diptyque since 2019, will succeed him in both positions.

Mauny is tasked with leading the next phase of growth for Diptyque while maintaining the brand’s unique identity and further establishing it as a lifestyle brand. Nicolas Floquet, who has been Diptyque’s chief operating officer since 2012, will step into the new role of deputy CEO.

Bill Fisher, chairman of Manzanita Capital, expressed confidence that the governance changes would prepare Diptyque for a future of solid, profitable, and sustainable growth. He also extended gratitude to Garek and Mauny for their longstanding dedication to the brand.

Reflecting on the transition, Mauny emphasized the importance of establishing a new leadership team to guide the brand through its next phase of development. Last year marked Diptyque’s most successful year, and in 2024, the brand unveiled two Diptyque Maisons in Paris and London, showcasing new retail concepts.

Founded in 1961 by three multidisciplinary artists in Paris’ Saint-Germain neighborhood, Diptyque’s portfolio now includes personal and home fragrances, scented skincare, and decorative objects. The brand boasts 1,200 sales points across 56 countries in Europe, the Middle East, North America, and Asia, employing 1,000 people. Diptyque was acquired by Manzanita Capital in 2005.

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