Geoskincare plans to introduce more unique new ingredients into China to provide Chinese consumers with more choices in natural-efficacy skin care products.
The 32nd IFSCC Congress was held in London, UK, from September 19-22, 2022. Geoskincare presented the latest research results of New Zealand’s special plant KUNZEA leaf at this congress. The paper reported the unique skin care mechanism and efficacy of the KUNZEA leaf.
The IFSCC, which is “The International Federation of Societies of Cosmetic Chemists”, was founded in 1959 and headquartered in New York. and 74 countries and regions have joined the IFSCC. It is the most authoritative and largest cosmetic industry scientific and technical organization in the world. This IFSCC London conference has over 1000 cosmetic researchers from different countries and regions around the world, including many international cutting-edge cosmetic companies such as L’Oreal, Shiseido, and Kao, as well as internationally renowned raw material manufacturers such as BSDF, SiIab, and Symrise.
It is known that KUNZEA is a traditional herb growing in New Zealand, which has excellent antibacterial and antiviral effects and is usually used to treat the symptoms of body infections.
Geoskincare has been dedicated to the research of special plant ingredients from New Zealand and the South Pacific Ocean. At present, it has 60+ products in its flagship store on Tmall in China, of which the best-selling product premier has monthly sales of over 30,000. And on the Xiaohongshu platform, there are more than 20,000+ notes related to Geoskincare.
This time, Geoskincare, together with Japanese raw material manufacturer Technoble, conducted a study on the mechanism of skin care efficacy of KUNZEA leaves through modern leading extraction technology. They found that it can inhibit the production of inflammatory vesicles, thus solving all kinds of skin problems caused by inflammation at the root, and applied it to skin care products.
It has been the key strategy for the development of Geoskincare to develop best-selling products + omnichannel strategy. It is understood that, currently, Geoskincare has arrangements in all channels. First, the self-operated stores in the main e-commerce channel with JD, Tmall, and TikTok China. The second is to create one or two star products based on the Taobao distribution model. The third is the main KA channel represented by Watsons and the new CS and department store channels.
In terms of R&D, Geoskincare has set up a joint R&D center with South Korea Kolmar and NBC, and a joint laboratory with a number of Chinese Academy of Sciences academicians. 2021 also saw the signing of strategic cooperation with Shanxi Jinbo Bio-pharmaceutical Co. to continue its efforts in natural skin care.
In addition to KUNZEA, Geoskincare also researches a variety of local natural ingredients in New Zealand and has developed special raw materials and technologies such as Manuka fermented honey and black fern. It also plans to introduce more unique new ingredients into China to provide Chinese consumers with more choices in natural-efficacy skin care products.