Haircare brand Hairstory has appointed Dina Rosenbloom as its new chief executive officer, following her previous role as chief marketing officer since last year. During her tenure at Hairstory, Rosenbloom has been recognized for driving the brand’s growth and development, particularly emphasizing sustainability initiatives.
With Rosenbloom at the helm, Hairstory intends to broaden its product range, concentrating on cleansing, conditioning, and treatment categories, while also introducing a professional rewards program.
With over 20 years of marketing experience, Dina Rosenbloom has a diverse background in the industry. Before joining Hairstory, she served in senior positions in luxury fragrance and beauty companies. This includes roles such as Senior Vice President and Vice President of Marketing at Creed, as well as Vice President of Global Marketing at iluminage within Unilever Prestige.
Rosenbloom also contributed to The Estée Lauder Companies Inc. as a marketing and project consultant for Bumble and Bumble. Before her tenure at Hairstory, she led the marketing department and spearheaded a rebranding effort for Carol’s Daughter. Additionally, Rosenbloom served as the Executive Director of Global Marketing at Jurlique.
Founded in 2015, Hairstory gained prominence through its flagship product, New Wash. This product stands out for its ability to cleanse, condition, detangle, and restore hair without relying on harsh foams or damaging detergents typically found in conventional shampoos.
