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Hermès Perfume and Beauty Division Records €129 Million in Q1 2025, Down 0.1% Year-on-Year

Today, Hermès released its financial report of Q1 in 2025. Hermès reported a strong start to 2025, with consolidated revenue reaching €4.1 billion in the first quarter, marking a 9% increase at current exchange rates and 7% at constant exchange rates. The growth was broad-based, with all geographical regions contributing positively despite ongoing geopolitical and economic uncertainties.

Executive Chairman Axel Dumas emphasized the importance of Hermès’ core values—uncompromising quality, creativity, and vertical integration—which continue to underpin the brand’s long-term strength. He credited the quarter’s solid performance to customer loyalty and the dedication of the teams, especially given the high comparison base from the previous year.

Regionally, Japan led growth with revenue of 421 million euros and a 17% increase, reflecting steady local demand. Europe also performed well, with France and the rest of the continent growing 14% and 13% respectively, driven by robust domestic spending and a rebound in tourism.

The Americas posted an 11% rise with 695 million euros, building on a strong fourth quarter in 2024, particularly in the U.S. market.

In Asia excluding Japan, sales edged up 1% wiht 1.971 billion euros, showing resilience despite softer traffic in Greater China. Recent store reopenings in Taiwan and Thailand following renovations also supported performance.

Meanwhile, the “Other” region, primarily the Middle East, grew 14% with 185 million euros, continuing its strong momentum.

Segment-wise, the Perfume and Beauty segment recorded 129 million euros with 0.1% down. Notable launches included Terre d’Hermès Eau de Parfum Intense, crafted by Christine Nagel, and the expansion of the Hermès Beauty line with Rouge Brillant Silky, available in 14 shades and three limited-edition lipsticks. These developments highlight Hermès’ continued investment in product innovation and brand desirability.

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