H&M Relaunches Makeup Business as It Signs its First Makeup Artist

Yesterday (September 21st), it was reported that H&M has signed its first global makeup artist, Raoúl Alejandre, as part of its beauty business development, and is relaunching its makeup line.

“We believe that Raoúl’s classic yet modern interpretation of beauty aligns perfectly with the new direction of H&M Beauty,” said Maria Sadowska, Global Head of Category for H&M Beauty. “We believe that his expertise and creative vision will elevate our new products to a new level.”

Alejandre will be reimagining the creative aspects of the makeup products for upcoming advertising campaigns by H&M. The new H&M makeup line will be available on October 19th in selected H&M stores and on their official website, featuring products such as mascara, blush, and lipstick.

Cathrine Wigzell, Global General Manager of H&M Beauty, stated, “Reimagining our makeup line is one of the cornerstones of H&M Beauty’s new category strategy. Our vision for H&M Beauty is to create the most fashionable beauty destination in the world. Just as we have done for decades in the fashion industry, with our new cosmetics line, we aim to elevate product quality and offer easy-to-use, high-quality makeup that stays on top of the latest trends in ingredients, design, packaging, formulation, and colors. We strive to be the best.”



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