Mira Rajput Kapoor, the Indian influencer, has unveiled her debut skincare brand, A Kind. This new venture, developed in partnership with local beauty retailer Tira, marks the company’s first foray into creating its own skincare line.
Rajput Kapoor, a prominent lifestyle influencer with nearly five million followers on Instagram and 314,000 YouTube subscribers, has built a reputation for her commitment to wellness and natural beauty. Her latest initiative is backed by Reliance Retail’s shopping platform and centers around barrier-boosting products.
The A Kind skincare range includes serums, cleansers, sunscreen, and moisturizers, divided into three categories: Build for barrier restoration, Balance for maintaining the barrier, and Defence for sun protection.
In addition to her new skincare line, Rajput Kapoor is also an investor in the yoga studio and training center Sarva, further cementing her influence in the wellness and lifestyle sectors. With A Kind, she continues to inspire her followers to embrace mindful skincare routines rooted in self-awareness and scientific research.
