Interparfums SA is entering a new chapter in its fragrance journey with the launch of its first proprietary fragrance brand, Solférino, slated to debut by the end of 2025. The move marks a step into the segment of the high-end fragrance market, a space increasingly sought after by legacy and emerging perfume houses alike.
Solférino will debut with a curated collection of 10 premium fragrances, available through approximately 100 exclusive doors worldwide at launch. The brand will also anchor its presence with a freestanding boutique in Paris and a dedicated e-commerce platform, emphasizing a controlled and luxurious consumer experience.
“The launch of this new brand reflects the company’s medium-term growth strategy in the extremely buoyant, high-end fragrance market,” Interparfums stated in its 2025 outlook released Wednesday. The initiative is part of a broader push to strengthen the company’s foothold in the prestige sector, including further development of Moncler fragrances, with a focus on its Les Sommets collection and highly selective distribution.
In the context of this, Interparfums SA expects its sales in 2025 to range from 910 million euros to 930 million euros, and operating margin to be above 19 percent.
