Today (September 28), consumer digital operation technology company Shuyun announced that it has completed tens of millions of yuan in Series C2 financing in the second quarter of this year. The funding round was led by Zhencheng Investment, with Index Capital participating as a follow-on investor and exclusive financial advisor.
It is reported that Shuyun focuses on the consumer goods and retail industries, covering online channels such as Taobao/Tmall, JD.com, WeChat ecosystem, Douyin (TikTok), as well as offline channels like stores and supermarkets. It provides consumer digitalization services and consumer operation systems to enterprises, facilitating the digital operation of consumer assets across all channels. Shuyun has served multiple sectors including clothing, beauty, food, and mother and baby products, with clients including LANCY, JALA, and Juewei Food.
Li Jianwei, Managing Partner of Zhencheng Investment, stated, “Consumer-centric digitalization has become the core capability for consumer goods companies’ digital upgrades. Over the past few years, the Shuyun team has continuously iterated its two major products, ‘Qilin’ and ‘Winner,’ gaining continuous recognition from customers and continuously increasing market share, leading in the field of retail digital software. We believe that Shuyun will continue to help customers enhance their digital and intelligent levels and become the infrastructure of the consumer goods industry in the future.”
Wang Jianhua, Partner at Index Capital, said, “Emphasizing membership operations, improving repurchase rates, and enhancing the lifetime value of consumers are important strategies and market consensus for the rapid recovery of consumer goods companies. With strong R&D capabilities and rich consumer operation experience, Shuyun provides customers with leading consumer software products and operation systems, helping them achieve unified management and intelligent operation of users across online and offline channels, injecting sustained momentum into the company’s growth.”
This round of financing will help Shuyun increase its investment in the research and development of consumer digital operation software, build a consumer operation product ecosystem across all channels, further consolidate its leading position in product technology and business value delivery in the field of consumer operation, and continuously enhance the company’s core competitive advantages with a focus on customer value realization.