JD Worldwide Launches Cross-border B2B Platform during 618 Promotion

JD Worldwide cross-border B2B platform “Joybuy” will be launched on June 18, which can link China’s high-quality goods sources to 110+ countries and regions. Among them, the beauty and health section is located on the homepage of the official website, and some merchants have already settled in.

On June 15th, China Standard Time (all times in this article are China Standard Time), the cross-border B2B transaction and service platform “Joybuy” under JD Worldwide ①announced that it will officially come into operation on June 18th. “Joybuy” is expected to link China’s high-quality goods sources and overseas small and medium-sized merchants through supply chain services, help Chinese cross-border sellers to sail the world, and promote the vigorous development of China’s cross-border B2B market.

Up to now, JD has deployed about 80 overseas warehouses and bonded warehouses around the world. Through cooperation with international and local partners, its international supply chain services cover nearly 230 countries and regions around the world. With the support of JD’s new overseas infrastructure, “Joybuy” will be accessible to 110 countries and regions around the world, focusing on the North American and Southeast Asian markets. Having reached cooperation with Flash Express, a well-known e-commerce logistics service provider in Southeast Asia, the two parties will cooperate in terms of buyers and logistics.

In response to the problems of the language barrier, inconsistent payment method, and opaque logistics in cross-border B2B trade, “Joybuy” integrates all processes including commodity listing, payment, and logistics performance. Merchants only need to ship the goods to the Chinese warehouse, and JD will complete all the remaining links, provide end-to-end visual logistics fulfillment services, and support payments in 12 major global currencies including USD, EUR, AUD, JPY, etc, thus helping industries to truly sell globally within one step.

As can be seen from the official website of “Joybuy”, the beauty and health section is located on the home page. Click and you can see that the section is divided into Lipstick, Makeup, Body Care, Facial Care, and Beauty Tools. The product categories involve lipstick, lip glaze, eye shadow, eyeliner, etc. At present, some businesses have already settled in.

In recent years, digital-driven B2B cross-border e-commerce platforms have become a new driving force for the development of foreign trade. General Office of the State Council of the People’s Republic of China issued the “Opinions on Accelerating the Development of New Formats and New Models of Foreign Trade”, proposing to improve the supporting policies for the development of B2B cross-border e-commerce. According to a report released by China Center for International Economic Exchange(CCIEE) in March, it is estimated that the size of China’s B2B cross-border e-commerce market will reach US$2.08 trillion in 2025.

Although the growth rate of China’s cross-border exports has slowed down due to the impact of the global epidemic, trade frictions, and intensified industry competition since 2020, a new trend has emerged in the development of cross-border e-commerce led by B2B business. Jin Hai, director of the General Administration of Customs of the People’s Republic of China (GACC), once introduced that since the beginning of this year, the direct export of cross-border e-commerce B2B to overseas warehouses has grown rapidly, and the growth rate is significantly higher than the average growth rate of China’s imports and exports over the same period.

During the epidemic, the role of cross-border e-commerce B2B in stimulating consumption and promoting commodity circulation is irreplaceable. Since the birth of the first-generation cross-border foreign trade B2B platform in 1999, cross-border e-commerce has gone through 23 years, which is a microcosm of China’s Internet development. Now it is in a new stage of development, and its environment has also undergone tremendous changes. Made in China refers no longer to”good quality and low price”, but to brand building.


①JD Worldwide: It is a brand under the JD Group, which is mainly engaged in the cross-border import business. At present, more than 20,000 brands such as Lancome, DECORTE, and ANESSA have settled in.



Subscribe for unlimited readership of the most professional, comprehensive and unbiased articles backed by data.
Starting at $8.33 per month if you subscribe a Pro Annual Plan


Beauty News

Industry News, Broadcast and Breakings

Industry Stats

In-depth Statistics from all aspects to dig out the sales, up and downs.

Consumer Research

Exclusive service to survey numerous consumers across the country and get the best expected results

Brand Analysis

Examine and analyse a brand in details to conclude a report showcasing the desired information

Niche Market Research

Study into the niche product market, producing whitepaper helpping business to understand the potential, development of a product and make decisions.


Retail / Distributor Finder

Help brand distribute in China.

Cosmetics/ Makeup Compliance

Help make your product legal in China

OEM/ODM Manufacturers

Know what's trending or find the best possible material / ingredient / product supplier

Scroll to Top

Subscribe Yearly Member to Read More