Kiko Milano Appoints Shelagh Wong as the North America Regional Managing Director

Kiko Milano, the Italian makeup brand, has appointed Shelagh Wong as the North America regional managing director.

Shelagh Wong

Kiko Milano has appointed Shelagh Wong as the new regional managing director for North America, as part of its efforts to bolster its global leadership team. This move comes shortly after the company’s appointment of Cecilia Schena as its chief marketing officer.

Shelagh Wong’s appointment indicates the company’s dedication to making a strong comeback in the American market. In early 2018, the American arm of Kiko Milano filed for bankruptcy and subsequently closed almost all of its 29 retail locations in the United States. As part of her role, Wong will be responsible for supporting the brand’s expansion plan in the region. This will involve accelerating Kiko Milano’s omnichannel strategy to increase its market presence.

Shelagh Wong will bring years of experience in the beauty and retail sectors to her new role as regional managing director for North America at Kiko Milano.

Shelagh Wong’s most recent position before joining Kiko Milano was at Luxury Brand Partners, where she served as the general manager of Elaluz and Smith & Cult brands. Previously, she worked as the Vice-President, of Asia Pacific & Travel Retail at Korres Skincare. Prior to that, from 2014 to 2017, she worked for Estée Lauder as the Director of International Business Development, where she was responsible for leading the development and expansion of emerging markets.

Kiko Milano was established by Antonio and Stefano Percassi in 1997, and it is currently under the control of Percassi’s Odissea Srl holding. The company’s net revenue rose by 42% to €671 million in 2022 compared to the previous year, with all business segments and geographic areas contributing to this growth, despite challenges in China.

Kiko Milano’s expansion plan involves reaching 2,000 stores by the end of 2027, entering new markets, and strengthening its presence in Africa, Latin America, and Asia. The company’s objective is to achieve net revenues of €1.250 billion by the end of 2027 through this expansion plan.

Source: WWD




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