Paco Rabanne, the Puig-owned fashion and fragrance house, rebrands as Rabanne and launches a makeup line.
As approaches its 60th anniversary, Paco Rabanne, the fashion and fragrance brand owned by Puig is moving forward with a new identity by simply being called “Rabanne”. According to a media alert, the new logo and visuals will still honor the brand’s founder, who passed away in February of this year.
“Simplified and more international in spirit, the name change to ‘Rabanne’ represents a pivotal moment for the Maison as it celebrates a decade of remarkable growth and looks forward to shaping a new future uniting fashion and beauty as a one unique signature and lifestyle.” Paco Rabanne said in a statement.
In addition to the name change, Paco Rabanne is launching its first-ever makeup collection and has created a new role of Global Beauty Creative Director, which will be held by makeup artist Diane Kendal.
Having established a successful track record in the fragrance industry, Paco Rabanne is now seeking to expand its success into the beauty sector. The brand has announced plans to enter the makeup space, with its first collection set to include eye shadows, lip products, and glittery pigments that reflect the iconic paillettes of the house.
Paco Rabanne’s makeup collection is organized into four categories: Eyephoria for eyes, Rouge Rabanne for lips, Nudes for skin coverage, and Arts Factory, which offers multi-purpose products inspired by artistry. Prices for the collection range from approximately $20 to $40.
The makeup collection will be launched exclusively on the brand’s e-commerce site and selected boutiques in August. It will then be rolled out in Selfridges in the UK, Sephora in Europe, the Middle East and Africa, and Ulta Beauty in the US.