Kim Kardashian Considers Taking Back Minority Stake in SKKN BY KIM from Coty

Kardashian’s buyback is reportedly aimed at expanding SKKN’s beauty line.

Kim Kardashian is in talks to reacquire a minority stake in SKKN BY KIM, the beauty business she divested to beauty company Coty, according to the Wall Street Journal.

Kardashian’s company, called KKW Holdings, was acquired by Coty in 2020 for 20 percent of its shares for $200 million, valued at $1 billion at the time. The Wall Street Journal, citing people familiar with the matter, reported that a sale price has not yet been set and that negotiations could break down.

SKKN BY KIM, which focuses on the skincare category, is said to have nine skincare products, including exfoliants, cleansers and moisturizers, ranging in price from $43 to $95. Its skincare products debuted last year.

The Kardashian buyback program reportedly aims to expand SKKN’s beauty line.

Kardashian rose to fame with her family’s TV show Keeping Up with the Kardashians and its successor The Kardashians. Then she also built a business empire.

She launched her Shapeware business Skims in 2019 with $5 million in funding from venture capital firm Imaginary Ventures. Skims was valued at $3.2 billion last year.

In addition to Kardashian, Coty also works with Kardashian’s half-sister, Kylie Jenner.

Coty acquired a controlling stake in Kylie Cosmetics, Kylie Jenner’s cosmetics line launched in 2015, in 2019 for $600 million.

Kardashian made her debut on the Forbes Billionaires list in 2021 and her net worth is currently estimated at $1.2 billion.




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