It is reported that Lionel Messi, the famed soccer star, is set to unveil his own fragrance brand, Messi Fragrance, at the upcoming Cosmoprof North America Miami Show on January 23.
This event marks the first Miami Edition of Cosmoprof North America and will introduce a range of new brands, including Messi’s fragrance. Developed in collaboration with licensee Game On Product Group, Messi Fragrance will be distributed globally upon its official launch in 2024.
Notably, a significant portion of the exhibitors at the show are debut brands, making their first appearance at Cosmoprof North America’s annual event, which was previously held in Las Vegas.
Messi joins the ranks of numerous celebrities who have ventured into the fragrance industry, such as Beyoncé with her fragrance Cé Noir, Millie Bobby Brown, Sabrina Carpenter, and Ariana Grande who have expanded their existing fragrance collections. Notably, another soccer star, David Beckham released his fragrance not long before.
