Yesterday, LVMH released its financial report of Q1 in 2025. It reported 2% decline with €20.311 billion.
For its cosmetics sector, it reported a 1% year-over-year decline in its perfumes and cosmetics sales for the first quarter of 2025, totaling €2.178 billion. The slight dip comes amid a similarly modest 1% drop in overall selective retailing revenue. However, within this category, Sephora continued to demonstrate strong momentum, helping to offset wider market softness.
Despite the overall decline in the segment, several LVMH beauty brands showed resilience and innovation-led growth. Christian Dior saw strong demand for its Eau de Parfum J’adore, the launch of Dior Homme, and continued success from the La Collection Privée fragrance line. Its makeup portfolio also performed well, fueled by new launches in the Forever and Dior Addict ranges, alongside solid skin care results.
Guerlain highlighted strong performances from its Aqua Allegoria and L’Art & La Matière fragrance lines, as well as the relaunch of its iconic Rouge G lipstick. At Parfums Givenchy, L’Interdit remained a key growth driver, with the Prisme Libre range supporting makeup sales.
Maison Francis Kurkdjian also contributed positively, with the introduction of Kurky adding momentum to the brand’s performance.
“In a disrupted geopolitical and economic environment, LVMH remains both vigilant and confident at the start of the year,” the company stated. It reaffirmed its commitment to brand development, innovation, and investment, underpinned by product excellence and selective distribution.
