Yesterday (August 21), Coty announced that it expand license partnership of Marc Jacobs to beauty.
Established in 1984 in New York, Marc Jacobs International made its mark on the fashion scene. Just one year later, Marc Jacobs himself achieved a remarkable feat by becoming the youngest designer to receive the prestigious Perry Ellis Award for New Fashion Talent from the Council of Fashion Designers of America (CFDA). This recognition solidified Jacobs’ position as an emerging force in the industry.
Furthermore, in 2020, it achieved remarkable success as the largest debut of a prestigious fragrance in the United States, United Kingdom, Canada, and Australia. Similarly, in 2018, it was the fastest-growing franchise among the Top 10 Women’s Fragrances in the U.S. and continues to be No. 6.
Marc Jacobs Beauty initially launched in 2013 in collaboration with Kendo Brands and quickly gained recognition among fashion-forward consumers. While the previous partnership came to an end in late 2021, the Daisy Marc Jacobs fragrance remains one of the brand’s most significant achievements. In 2018, it was the fastest-growing franchise among the top 10 women’s fragrances in the U.S. and continues to hold a prominent position.
Sue Nabi, Coty’s CEO, said: “The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential. Through its partnership with Coty, Marc Jacobs’ Fragrances have achieved great success, growing to become one of the top 10 female fragrances world-wide, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs franchises. The revival of Marc Jacobs’ cosmetic portfolio, now in partnership with Coty, is eagerly anticipated by consumers around the world who have been campaigning for its return. This agreement reinforces Coty’s position as a go-to partner for global fashion houses and brands that share our ambition of creating leading beauty portfolios.”
“Marc and I are pleased to add one of the most exciting categories of the Marc Jacobs brand, to our long-successful partnership with Coty,” said Marc Jacobs International CEO, Eric Marechalle. “Bringing Marc’s creative vision to life, in its entirety, is our constant goal, and Beauty plays a crucial role in delivering that to our consumers. The loyal fans of Marc Jacobs Beauty, who have been enthusiastic in their wishes for its return, speak not only to Marc’s unwavering cultural relevance but also to the importance of aligning with a partner that shares our values and commitment. ”
Additionally, both parties are committed to expanding Marc Jacobs’ e-commerce footprint, with a focus on strategic priorities. The recent opening of the brand’s flagship store on LazMall, the leading e-retailer in Southeast Asia, allows Marc Jacobs to deliver exceptional beauty experiences to over 90 million consumers, further solidifying its position in the market.
