INISO and You Zan New Retail have entered into a partnership. MINISO seeks to accelerate operations on private traffic with the help of You Zan’s private traffic tools and powerful social supply chain.
It is reported on Dec. 22, 2021, that MINISO, a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods for Generation Z, announced that it has joined hands with You Zan New Retail to accelerate digital transformation a few days ago. MINISO seeks to accelerate operations on private traffic with the help of You Zan’s private traffic tools and powerful social supply chain.
According to the information, MINISO is listed on the New York Stock Exchange in 2020. As of Dec. 18, 2021, MINISO has opened a retail network of 5,000 stores worldwide entering 100 countries and regions including the United States, Canada, Russia, and Australia.
The head of MINISO stated that we hope to attract new consumers by public traffic(Taobao, TikTok, Kwai, and so on) and make valued operation by private traffic to improve the LTV value of a single customer and meet the growing diversified needs from consumers,”. The key to solving this demand is to extend online business. Through the cooperation with You Zan New Retail, MINISO will provide services to consumers with a more systematic private traffic structure.”
It is understood that You Zan has already connected with many traffic channels, such as WeChat, Wechat Channels, Weibo, Alipay, QQ, Xiaohongshu, TikTok, Ai Guang and so on, which can help MINOSO draw targeted audiences from the public traffic pool to the private traffic pool. You Zan also provides abundant digital tools and services to achieve customer retention and increase the rate of purchase and repurchase. Furthermore, You Zan New Retail also provides MINISO with an exclusive operation consulting service on private traffic for business merchants to help CCTF effectively activate closed-loop private traffic and create an omnichannel audience growth strategy.
The data shows that MINISO achieved the number of new customers in the store as high as 80% within six months and the GMV of distribution and supply accounts for 30% of the overall store, which makes MINISO TOP 1 online GMV for merchants in the daily miscellaneous collection store category. The head of MINISO said that he expects to further in-depth cooperation with You Zan and will focus on the private traffic of e-commerce in the future.