Updated: Sep 14, 2022
Returning to the product itself and improving product capability is the key.
To grasp the latest trends in the market is not only related to the development of the brand, but also a proposition that the top cosmetics factories think about all the time. NBC, one of the world’s top four cosmetic ODM companies, recently released its financial report for the first half of the year. According to the report, the company’s revenue of 957 million yuan($138 million), down 23.74% year-on-year. CHAILEEDO invited Fan Zhanhua, CEO of NBC, to talk about the future trends of cosmetics in China.
Fan Zhanhua believes that for a company’s long-term development, returning to the product itself and improving product capability is the key. Efficacy skincare is a popular trend at present, and many brands are making efforts in this section. From the perspective of the foundry, NBC will focus on the development of efficacy-based categories.
It is understood that NBC has more than 200 people on the R&D team, in addition, also has in-depth cooperation with international raw material suppliers as well as well-known universities, and research institutes in China.
It is worth mentioning that Fan Zhanhua claims that in the section on efficacy cosmetics, efficacy testing also needs to be paid attention to. He said that stricter regulations have led to a longer time to develop products. Especially in the mask category, many people think it has a serious homogenization problem in the market. In fact, in terms of development, NBC makes many innovations.
For an instant, the efficacy mask, to make the product as soon as possible to achieve transformation, these masks are held efficacy reports. The corresponding test data and information can be as short as possible to apply for the filing of products or special certificate time.
Furthermore, it also has upgraded in raw materials and technology end. For example, NBC launched the petal film cloth in its research and development and has a patent report of the product. The product is also paired with VFD vacuum lyophilization technology and BFS pure water applied to the field of lyophilization mask.
According to the data of EcdData, the patch mask occupies the first position in this year’s Tmall 618 shopping festival skincare category sales list, indicating that the patch mask type is still the most popular form of skincare for consumers.
Mintel data shows that 74% of consumers are more likely to choose an attractive appearance when buying beauty products. Therefore, NBC will pay more attention to the texture, skin feel, form, concept, and appearance of these five aspects in the development of patch masks.
From the trend of the change in the attention of efficacy skincare products in the past 3 years, it is clear that efficacy skincare is the theme of consumers’ long-term concern. Moreover, in terms of apply masks, NBC has also created several top-selling products with 10 million yuan sales for beauty brands. For different groups of people, to launch personalized products, consumers can use different efficacy, and different colors of the apply mask by zones according to their own needs, to achieve the corresponding skincare effect.
On September 22, the 5th Conference on China’s Cosmetics Trends will be held in Hangzhou, China. CHAILEEDO will be live streaming the entire event, register now to book a live stream: https://www.chaileedo.com/events.