ODDITY, the renowned consumer technology platform behind IL MAKIAGE and SpoiledChild, which is revolutionizing the global beauty and wellness market, announce the appointment of Gil Efrati as the CEO of SpoiledChild.
In his new role, Efrati will capitalize on the brand’s exceptional growth across multiple categories and work towards the ambitious goal of establishing SpoiledChild as the largest wellness brand worldwide. Efrati will report directly to ODDITY CEO Oran Holtzman. With his remarkable track record and extensive experience in ecommerce, Efrati joins ODDITY from Resident, where he served as CMO and successfully propelled the company to become the world’s largest and most profitable online mattress company. Prior to his tenure at Resident, Efrati spent seven years at Google, leading various growth teams focused on ecommerce.
SpoiledChild is a multicategory, prestige wellness brand that is redefining the category through technology, science-backed products, and sustainable design. SpoiledChild is an online-only brand powered by ODDITY’s scalable technology platform. Launched in February 2022, the brand has recorded $48 million is gross sales in its first year and is already profitable.
Commenting on the appointment, Oran Holtzman, CEO of ODDITY, stating, “We are thrilled to welcome Gil Efrati as the CEO of SpoiledChild. Gil’s proven expertise in driving ecommerce growth and his exceptional leadership skills make him the perfect fit to lead SpoiledChild’s continued expansion. With his strategic vision and deep understanding of consumer behavior, we are confident that Gil will further accelerate the brand’s trajectory and solidify its position as a dominant player in the wellness industry.”
Gil Efrati also shared his enthusiasm for joining SpoiledChild, saying, “I am honored to join SpoiledChild and work alongside an incredibly talented team. The brand’s remarkable performance and disruptive approach to wellness have set a new standard in the industry. I look forward to leveraging ODDITY’s cutting-edge technology and driving innovation to propel SpoiledChild’s growth, delivering exceptional experiences to consumers worldwide.”
