When the rose meets the Rose Prince, a new story unfolds.
Recently, under the OSM, the skincare brand Floracare has made a new move, officially announcing that Lu Zhuo, a popular guest on the hit iQIYI variety show “Become a Farmer,” is the “Ambassador for Ink Red Rose Skincare Recommendations.” This “Rose Prince,” who cultivated over 4,000 pots of roses on the variety show, and the mutual pursuit of Floracare have not only sparked a lot of attention on social media platforms but also once again demonstrated the power of China’s indigenous plant extracts.
Officially announcing the brand ambassador, Floracare is even more “refreshing”
A brand’s external image is often comprised of multiple factors, including products, value propositions, brand culture, and more. Of course, celebrity endorsers or ambassadors play a role in deepening the dissemination of brand image and values. Therefore, finding a celebrity whose image and tone align closely with the brand is also a crucial aspect of brand image building.
And this is precisely why Floracare chose Lu Zhuo.
Unlike many current celebrities, Lu Zhuo gained recognition through the iQIYI labor documentary interactive reality show “Become a Farmer” In this program, Lu Zhuo and nine other artists formed the “Ten Diligent Days” farming team. They leased 142.8 acres of farmland and spent 190 days experiencing the entire process of planting, irrigating, fertilizing, harvesting, and selling, using a novel format to promote traditional farming culture. They encouraged young people to enter the fields, feel the greatness of the land, and collectively create a phenomenal variety show.
As a member of “Ten Diligent Days,” Lu Zhuo chose to cultivate roses as his entrepreneurial project in the first season of the show. He started from scratch, learning the care techniques for roses. From constructing greenhouses and purchasing seedlings to pruning, trimming, and packaging for sale, Lu Zhuo took the lead in all aspects.
In the end, Lu Zhuo transformed from a “rose novice” who knew nothing into a knowledgeable “expert” in rose care, affectionately dubbed the “Rose Prince” by fans. The over 4,000 pots of roses he cultivated were quickly snapped up, becoming a profitable project within “Ten Diligent Days.”
In the second season of “Become a Farmer,” Lu Zhuo once again embarked on his rose cultivation career, laying the groundwork for his connection with Floracare. In this season, Lu Zhuo chose to cultivate a special variety called “Ink Red Rose.” This variety of roses has a high content of anthocyanin, large and vibrant flowers with a deep ink-like color, and it requires meticulous care. It possesses strong antioxidant capabilities and can be used not only for consumption but also as a raw material for skincare products, aligning perfectly with Floracare’s philosophy of using flowers for skin care.
Coincidentally, the key ingredient in Floracare’s flagship Ink Red series is the Ink Red Rose, which grows beneath the Yulong Snow Mountain in Yunnan, nurtured by snow water and high-altitude sunlight. The cold-extracted Ink Red Rose extract retains the original active ingredients to a greater extent. A bottle of Ink Red Rose essence water contains 84.97% cold-extracted Ink Red Rose micro-molecule extract.
It’s worth noting that the vibrant color of the Ink Red Rose is the result of enduring the frost and ultraviolet rays of the high-altitude snowy plateau, overcoming numerous hardships to ultimately bloom into more beautiful flowers. Therefore, the announcement of Lu Zhuo as the “Ink Red Rose Skincare Recommendation Ambassador” by Floracare is not just a meeting of two souls passionate about roses but also a mutual dedication to adhering to pure original intentions amidst perseverance.
Upon the announcement of this collaboration, it garnered a significant amount of attention from fans and the public, and it continues to gain momentum. This not only allows more fans of Lu Zhuo and “Ten Diligent Days” to become acquainted with Floracare’s “skincare with flowers” concept but also introduces more people to the Ink Red Rose and other characteristic flower plants indigenous to China. With multiple collisions, greater energy is being unleashed.
Integrating modern and traditional elements, practicing skincare with flowers
While Lu Zhuo’s fame began with “Become a Farmer,” it extends beyond that. Before participating in the show, Lu Zhuo had been dedicated to creating original songs. During the seven years preceding his rise to fame, he didn’t remain dormant but instead persevered with his dreams, honed his skills, and composed several songs, including “Don’t Reset” and “Last.” He made every effort to ensure his music was heard, and indeed, he succeeded.
Lu Zhuo’s journey to fame shares similarities with Floracaren.
Established in 2012 as a domestic skincare brand under the OSM, Floracare is positioned as “skincare with flower extracts.” For over a decade, it has adhered to the principle of “skincare with flowers,” drawing inspiration from traditional herbal formulas and using technology to unleash the skincare potential of flower extracts. With meticulous ingredient selection, it opts for source materials, tirelessly searching for the most suitable plant extracts for Chinese skincare, ultimately choosing the “Ink Red Rose.”
According to information from the brand, Floracare pioneered micro-molecule cold extraction technology, subjecting raw materials to an 8-hour cold extraction process at -30°C, ensuring complete extraction of ingredients without compromising their activity. The transdermal absorption of the cold-extracted flower extract is increased by 7.6 times, thereby maximizing the retention of the skincare benefits of flower extracts.
Taking the Ink Red Essence Water as an example, this product utilizes pure natural plant sources. Apart from incorporating 84.97% cold-extracted micro-molecule Ink Red Rose extract as the base, it is also formulated with cold-extracted extracts of Dendrobium, Lotus, Matsutake Mushroom, and Sophora, making it suitable even for sensitive skin.
Moreover, the Ink Red Water Emulsion not only contains 84.92% flower-derived micro-molecule cold-extracted liquid but also includes lipid component groups for repairing the skin, along with the specially developed TRIPLEX zero-film-feel technology and green cold emulsification system, ensuring easier application and absorption of the product. Experimental results indicate that after 5 minutes of use, the redness of the skin is reduced by 38.96%, and after 28 days, skin radiance increases by 80.09%.
Currently, the Ink Red Rose series has launched a range of products covering the entire skincare regimen, including Ink Red Water Emulsion, Cleansing Honey, Ink Red Mask, Ink Red Repair Cream, Bare-faced Essence Cream, Ink Red Smear Mask, and Ink Red Rose Tea. All products are derived from high-natural plant sources and are formulated based on the Ink Red Rose micro-molecule cold-extracted liquid, with multiple benefits in mind, while striving to minimize ingredients. The brand adheres to a product-centric approach to practice the values of flower-derived ingredients and sustainable symbiosis.
In 2023, Ink Red Essence Water also won the “China Good Formula Awards – Annual Essence Water” award, receiving recognition from consumers and the industry alike for its formulation and product quality.
Taking time to establish roots, brand innovation is propelled forward by technological prowess
