Yesterday, according to Top Class Action, Paula’s Choice is facing legal scrutiny following a class action lawsuit accusing the skincare brand of misleading consumers with its “Made in USA” labels. The lawsuit, filed by Kaitlyn Roblyer, alleges that Paula’s Choice falsely marketed its products as being entirely manufactured in the United States despite containing foreign ingredients. Roblyer claims the company failed to adequately disclose the presence of these foreign components, violating both federal regulations and California state laws governing “Made in the USA” claims.
According to Roblyer, she relied on Paula’s Choice’s “Made in the USA” label when purchasing a product, believing it to be sourced entirely from the United States. Discovering foreign ingredients in the product led her to assert that this misleading labeling gave Paula’s Choice an unfair advantage over competitors and allowed the company to charge premium prices.
The lawsuit further accuses Paula’s Choice of breaching California’s Unfair Competition Law, False Advertising Law, and Consumers Legal Remedies Act. Roblyer seeks redress through declaratory and injunctive relief, damages for herself and other affected consumers, and demands a jury trial to address the alleged violations.
