Yesterday (September 7th), the pioneering British skincare brand ZELENS successfully held its first brand ceremony in Changsha, China. At the event, Dr. Marko Lens, the founder of ZELENS, shared the brand’s philosophy and launched its latest sunscreen products, ZELENS Daily Defense Sunscreen (SPF 30 / SPF 50), in the Chinese market for the first time.
Dr. Marko Lens is internationally recognized as an authority in the field of skin aging and skin cancer. He graduated from Harvard University and Oxford University with a medical background and has nearly twenty years of clinical experience.
During an exclusive interview of CHAILEEDO, Dr. Lens also shared the journey of establishing the brand with us. In the process of consulting with clients for many years, Dr. Lens frequently received complaints from customers that the skincare products they purchased were ineffective. They hoped that Dr. Lens could customize skincare products based on their skin conditions. As a result, he decided to establish his own brand.
Throughout the entire brand development process, ZELENS has consistently adhered to three core principles: rooted in biotechnology, carefully designed, and skincare products that are always transparent and clinically validated. Dr. Lens also stated that the aging process of the skin cannot be stopped, but it can be delayed. He does not advocate for hero single ingredients, believing that addressing skin aging requires the synergy of multiple effective ingredients. Therefore, ZELENS claims that its products use various plant-based skincare ingredients combined with multiple high-tech bioactive compounds, enabling the active ingredients to work together.
During the brand ceremony, ZELENS also launched its latest sunscreen products, ZELENS Daily Defense Sunscreen (SPF 30 / SPF 50), in the Chinese market for the first time. It is understood that the formula of these products has undergone extensive improvements over a two-year process. These enhanced formulas embody more advanced and efficient skincare technology and represent a new era of skincare concepts. This groundbreaking product offers six levels of sun protection, eight antioxidant essences, and six reparative essences—a unique “repairing” sunscreen that addresses hidden light damage.
Regarding the differences between Chinese consumers and consumers in other markets, Dr. Lens believes that online shopping is more mature in China, while consumers in Western markets tend to prefer offline shopping. This means that Chinese consumers have access to a wider range of products compared to consumers in other markets. Therefore, ZELENS will focus on localizing its product promotion and brand image. Dr. Lens also expressed the importance of the Chinese market, stating that they will consider launching skincare products specifically tailored for Chinese consumers in the future.
CHAILEEDO found that The ZELENS Brand Ceremony was organized by the Chinese beauty company S’Young International. The founder of ZELENS mentioned that since establishing a partnership with S’Young International in November 2019, ZELENS has achieved remarkable achievements through strong collaboration. ZELENS said that the brand’s online visibility has soared by 70%, and operations on major e-commerce platforms such as Tmall International, JD.com, and Douyin (Chinese version of TikTok) have become more stable. In the future, ZELENS hopes to have deeper research and development cooperation with S’Young International.
