Recently, according to report, Revlon Consumer Products LLC has renewed its fragrance license agreement with global music icon and seven-time Grammy Award winner Christina Aguilera, extending a collaboration that has spanned more than a decade. The new long-term deal comes more than 20 years after the launch of Aguilera’s debut fragrance and underscores a shared commitment to expanding her global fragrance portfolio.
As part of the renewed partnership, Revlon and Aguilera plan to introduce a new scent in 2026 targeted at younger consumers, alongside an additional pillar fragrance in the future. Aguilera’s existing fragrance lines—including Signature, Definition, and By Night—remain strong performers internationally, with her brand holding the number one spot in women’s celebrity fragrances in Germany and gaining momentum in the UK, Eastern Europe, and the Balkans.
“We are excited to extend our long-standing collaboration with Christina Aguilera, a valued creative partner whose vision and influence have helped shape one of the most successful celebrity fragrance portfolios in the industry,” said Michelle Peluso, CEO of Revlon. She emphasized Aguilera’s strong connection with consumers and design sensibility as key to Revlon’s growth in the celebrity fragrance category.
Aguilera shared her enthusiasm, noting: “Fragrance can define a moment, enhance a mood and even create a memory. I have loved developing scents and building my fragrance brand with Revlon over the past decade, and I am thrilled to continue this creative journey as I bring more special fragrances to people all over the world.”
