Yesterday, Revlon has announced the renewal of its global licensing agreement with Authentic Brands Group for Juicy Couture fragrances, reaffirming a successful partnership that began in 2016. The deal ensures that the U.S. cosmetics giant will continue to produce and distribute Juicy Couture scents worldwide, including the brand’s iconic best-seller Viva La Juicy, known for its playful blend of wild berries, jasmine, and creamy vanilla.
The renewed agreement paves the way for an expanded product portfolio, with new fragrance launches and complementary scented products on the horizon. This move signals both companies’ commitment to further elevating the Juicy Couture fragrance line in a fragrance category experiencing robust international growth.
“We are pleased to continue our partnership with Revlon, a trusted collaborator that has played a pivotal role in propelling Juicy Couture fragrances to new heights,” said Jarrod Weber, Global President, Sports and Lifestyle at Authentic Brands Group. He praised Revlon’s ability to evolve the line while preserving the brand’s spirit of glamour, beauty, and bold self-expression.
Revlon CEO Michelle Peluso echoed the enthusiasm, highlighting the renewed license as a key milestone in the company’s broader fragrance strategy. “This deal is not only a testament to the enduring appeal of the Juicy Couture brand but also a significant milestone in the ongoing revitalization of our fragrance business,” she said.
