Shiseido said the partnership will be dedicated to the development and mass production of raw materials for cosmetics and cosmetic packaging, accelerating resource-cycling-based manufacturing.
Today (July 11), Shiseido announced on its official website that it has invested in biotechnology company CHITOSE Group-led MATSURI project* and signed a strategic cooperation agreement, which aims to build a business model of resource recycling using algae.
According to Shiseido, it invested 1 billion yen ($7.1 million) in CHITOSE Group, the company responsible for the “MATSURI” project, to establish a new sustainable industry based on algae, and signed a strategic cooperation agreement centered on research and development.
The “MATSURI” project is said to be an algae-based sustainable industry project that promotes the research and development and large-scale production of a variety of algae applications, thereby promoting algae-based daily products to society as a whole.
According to Shiseido, the two companies will maximize the potential of “algae” to build an environmentally friendly recycling model without depleting resources, and work together to accelerate resource-cycling-based manufacturing, in order to develop and mass-produce raw materials for cosmetic products and cosmetic packaging made of algae, as well as to develop raw materials that can be used in the food industry in the future.
NEWS, GLOBAL BRANDS IN CHINA