According to WWD, the experiment has successfully concluded a seed funding round, raising $3.3 million. Co-founded by Lisa Guerrera and Emmy Ketcham, the brand plans to utilize the investment to expand its teams, enhance marketing efforts, and further develop its product offerings.
The TikTok-native skincare brand, which exclusively sells through its website and offers four core products including a reusable sheet mask, a hydrating serum, an oil-gel hybrid, and a lip balm, has secured funding to support team expansion, product development, and marketing efforts.
Greycroft, a seed-to-growth investment firm led by Katherine Power as a partner, spearheaded the funding round. Liah Yoo’s PressReset also participated, along with contributions from individual investors.
According to Lisa Guerrera, the brand’s co-founder, a pivotal moment occurred with the introducing of its second product: a hydrating facial serum named Super Saturated, distinguished by its formula containing 30 percent glycerin.
Industry sources say the brand’s first-year revenues surpassed $1 million. Guerrera didn’t comment on sales but did note that the brand’s growth has been entirely organic with no paid advertising spend since the brand’s launch.
“We’re excited about the differentiated brand Lisa and Emmy are building as chemists introducing clinically backed products to the market in a playful, engaging way,” said Alaina Hartley, principal, of Greycroft. “Experiment’s organic growth — as evidenced by their five-figure waitlists and social virality — underscores the power of their early customer love. This is just the beginning for Experiment, and we’re thrilled to partner with them as they scale.”
