Recently, Holly Thaggard, the visionary founder behind Supergoop, is stepping down from her role as chairwoman and transitioning into a strategic advisor position, according to an internal company note posted on Reddit.
“While she is stepping away from day-to-day governance, Holly will continue to be a champion of Supergoop,” wrote Lisa Sequino, the brand’s chief executive. “This transition reflects the strength of our foundation and our readiness to scale to even greater heights.” The timeline for this transition and details about her successor remain unclear, and the brand has not provided further comments. Thaggard reportedly plans to explore new ventures while dedicating more time to her family.
Thaggard founded Supergoop in 2005, reshaping the suncare industry by marketing sunscreen as an essential beauty product rather than a seasonal necessity. Her innovative approach helped differentiate the brand in a category traditionally led by legacy players. In 2021, investment firm Blackstone acquired a majority stake in Supergoop, valuing the brand between $600 million and $700 million, with ambitions to expand its presence in Europe and China.
By 2023, Supergoop had entered 20 international markets and diversified its product portfolio with tinted moisturizers, lip balms, and setting powders.
