The Body Shop May be Sold at Lower Price to Private Equity Firm Aurelius Group

According to a report from Sky News yesterday (October 29), Natura&Co is reportedly in talks to sell the beauty brand The Body Shop to private equity company Aurelius Group.

Insiders revealed that if a deal is reached, the estimated valuation for The Body Shop’s sale would be lower than the previously reported £400 million to £500 million. Banking sources indicated over the weekend that an agreement is expected to be signed in November.

Earlier reports stated that Natura&Co had expressed its desire to reach a preliminary agreement for the sale of The Body Shop by the end of this month.

Public information indicates that Aurelius Group is a Germany-based diversified investment company primarily focused on growth capital, real estate, and other financing operations. They have previously acquired dining group BVN and therapy and rehabilitation services provider Physio Frei. This acquisition of The Body Shop marks Aurelius’ first investment interest in the cosmetics industry.

Currently, Natura&Co and Aurelius Group have declined to comment on the matter, and The Body Shop has not yet responded.



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