After experiencing the impact of general environment in recent years, Japanese and Korean brands are seeking to “innovate”.
Recently, CHAILEEDO found that in the first quarter of 2023, three well-known Japanese and Korean beauty brands, Innisfree, AHC and Freeplus, have updated their brand positioning. It may indicate that Japanese and Korean brands are finding their correct positioning and gaining growth.
In March 2023, Innisfree announced the launch of a new brand logo. In response to this logo update, the official head of Innisfree publicly stated, “Innisfree will continue to meet new challenges with vigour and lead the way to create a global naturalistic beauty brand.”
